Sony’s newest camera system, unveiled at NAB, combines 4K resolution with enhanced high frame rate capabilities — 8x at 4K, and up to 16x in full HD. This power is combined with dynamic center cut-out and zoom capabilities for live sports and event production.
The new camera, model HDC-4800, is complemented by the BPU-4800 combination baseband processor unit/replay server, creating a fully networked, 4K live ultra-high speed production workflow.
The HDC-4800 uses a new Super 35mm 4K CMOS sensor and wide color space (BT.2020 and BT.709). It also supports PL mount lenses that can capture high resolution, clear and crisp images for live sports shooting. HDR support is under development and will be available in the near future.
“This camera system can do a lot of everything — very high frame rate, very high resolution, and it works seamlessly within Sony’s current HDC family to give users a familiar yet powerful and new production tool,” said Rob Willox, marketing manager for content creation, Sony Electronics. “This is the future of live production, designed to satisfy the storytelling aspect of modern sports production.”
The HDC-4800/BPU-4800 camera system also creates a companion system for Sony’s HDC-4300 4K/HD camera with a 2/3-inch image sensor. Like the HDC-4300, the new HDC-4800 networks with Sony’s industry-leading HDC series cameras. The two systems blend seamlessly with matching colorimetry and a deep toolset of camera adjustments. Both systems take advantage of existing build-up kits, remote control panels, master setup units and viewfinders. As a result, directors and operators can maintain their approach to live events — including camera angles, zoom ranges and iris settings – while using familiar camera technology to advance into ultra-high frame rate production.
The BPU-4800 is a separate unit that connects to the HDC-4800 with a SMPTE optical fiber cable for 4K High Frame Rate (HFR) signal transmission.
With its large storage capability, the BPU-4800 enables up to four hours of continuous 4K capture at 8x super motion without transmitting image data from the camera to a live server. In live sports, producers risk missing critical moments when the camera transmits image data to a live server, because built-in memory can quickly reach capacity when shooting and transmitting simultaneously. The BPU-4800 eliminates that risk.
The BPU-4800 replay server function can also offer “Share Play” operation with the PWS-4500 multi-port 4K/HD live server connected with a dedicated IP network. Image data recorded in BPU-4800 can be accessed by an operator of PWS-4500 through network.
The addition of other 4K products, XVS series multi-format switchers capable of real-time 4K signal processing, and Sony’s new BVM-X300 4K OLED or PVM-X300 4K LCD monitors create an end-to-end 4K live production solution.
The HDC-4800 and BPU-4800 are planned to be available in August 2016.
Google Opens Its Defense In Antitrust Case Alleging Monopoly Over Online Ad Technology
Google opened its defense against allegations that it holds an illegal monopoly on online advertising technology Friday with witness testimony saying the industry is vastly more complex and competitive than portrayed by the federal government.
"The industry has been exceptionally fluid over the last 18 years," said Scott Sheffer, a vice president for global partnerships at Google, the company's first witness at its antitrust trial in federal court in Alexandria.
The Justice Department and a coalition of states contend that Google built and maintained an illegal monopoly over the technology that facilitates the buying and selling of online ads seen by consumers.
Google counters that the government's case improperly focuses on a narrow type of online ads โ essentially the rectangular ones that appear on the top and on the right-hand side of a webpage. In its opening statement, Google's lawyers said the Supreme Court has warned judges against taking action when dealing with rapidly emerging technology like what Sheffer described because of the risk of error or unintended consequences.
Google says defining the market so narrowly ignores the competition it faces from social media companies, Amazon, streaming TV providers and others who offer advertisers the means to reach online consumers.
Justice Department lawyers called witnesses to testify for two weeks before resting their case Friday afternoon, detailing the ways that automated ad exchanges conduct auctions in a matter of milliseconds to determine which ads are placed in front of which consumers and how much they cost.
The department contends the auctions are finessed in subtle ways that benefit Google to the exclusion of would-be competitors and in ways that prevent... Read More