Editor Travis Aitken, known for his work in comedy and dialogue, has joined the Lucky Post roster which also includes creative editorial talents Logan Hefflefinger and Sai Selvarajan.
Travis penchant for comedy was forged early on as an acting major. After graduating he discovered that he most enjoyed the process of shaping performance in the edit. “The edit is the final layer of performance, the last moment before audiences see the story unfold. I love being involved in the choices that impact perception.”
His formal industry start at Mad River Post in Los Angeles is where he was “fortunate to learn from some of the best of the best, who were generous with their knowledge.” It was also where Jessica Berry–Lucky Post’s EP, then a producer at GSD&M–gave Aitken one of his first projects as an editor for a Southwest Airlines campaign.
After Mad River Post, Travis deepened his editing career working at 501 Post where he developed a keen sensibility for editing performance, including an expansion into work for the Hispanic market for brands Miller Genuine Draft and Dominos, and later moved to charlieuniformtango before going freelance. Over the years, Aitken has enjoyed collaborations with directors Noam Murro, Albert Brooks, Dayton/Faris, Brett Froomer, Lenny Dorfman, Moshe Brakha, Tony Kaye, and agencies ChiatDay, Deutsch, GSD&M, Latinworks, Leo Burnett, McGarrah Jessee, The Richards Group, and Wieden+Kennedy.
SCHROM x Yacht Club and Be Electric Studios Launch Electric XR for Virtual Production
SCHROM x Yacht Club, a full-service live-action, tabletop, and postproduction company, has teamed with Be Electric Studios, a soundstage, equipment rental, and virtual production company, to launch Electric XR, a virtual production collective.
Industry veteran Thomas Rossano will lead the new venture, which provides advanced virtual production solutions across multiple facilities. He brings over 25 years of experience in live-action, tabletop, postproduction and talent curation to enhance Electric XR’s offerings as a resource for brands and agencies, as well as other production companies in need of virtual production solutions. Additionally Rossano continues to serve as EP at XR New York (XR-NY), a role he’s held since December 2022. SCHROM x Yacht Club originally established XR-NY to help provide XR services for third-party rentals. While XR-NY will continue to function independently for SCHROM X Yacht Club, it now operates under the Electric XR umbrella.
Rossano’s expertise spans producing live-action commercials, branded content, interactive and experiential content. In addition to leading Electric XR, he holds responsibilities at SCHROM x Yacht Club which include driving business development, collaborating with sales reps and expanding the company’s creative talent network. Rossano’s career includes serving as an exec producer at Hungry Man for about 11 years, right from that company’s inception. He then went on to become a partner at Station Film where he also had a lengthy tenure. Later he was a partner at PRISM. Then after the pandemic hit, he became a freelance EP for nearly two years, looking into opportunities in virtual production, which led him to XR NY and now Electric XR. Over the years, he has produced high-profile... Read More