Kathryn Schotthoefer has been named president of Heavenspot, an integrated digital creative company founded by executive creative director Chevon Hicks. Known for its social and digital campaigns, Heavenspot has worked with a range of entertainment and technology clients. The company became part of M&C Saatchi LA, expanding the agency’s digital and social division M&C Saatchi SHARE, in 2015.
Previously Heavenspot’s sr. VP, social media, Schotthoefer was responsible for driving strategy across Heavenspot’s social clients, developing creative, buzz-worthy social campaigns, as well as working with some of the largest companies in the entertainment industry on social research and fan analysis, social CRM, and enterprise-level social strategy. In her new role, she will be unifying Heavenspot’s strategic, creative, and technical units to turn out innovative campaigns across all touchpoints of the digital landscape.
With over a decade of experience, marketing hundreds of titles for studios like Warner Bros, New Line Cinema and Twentieth Century Fox, Schotthoefer has a unique ability to understand fan communities and create social programs that connect with them and deliver strong ROI. Since moving to the agency side, she has worked on various creative and strategy projects for clients such as Netflix, Disney, FX, Hulu, Maker Studios, Amazon Studios, Warner Bros., and ABC.
Review: Writer-Director Coralie Fargeat’s “The Substance”
In its first two hours, "The Substance" is a well-made, entertaining movie. Writer-director Coralie Fargeat treats audiences to a heavy dose of biting social commentary on ageism and sexism in Hollywood, with a spoonful of sugar- and sparkle-doused body horror.
But the film's deliciously unhinged, blood-soaked and inevitably polarizing third act is what makes it unforgettable.
What begins as a dread-inducing but still relatively palatable sci-fi flick spirals deeper into absurdism and violence, eventually erupting — quite literally — into a full-blown monster movie. Let the viewer decide who the monster is.
Fargeat — who won best screenplay at this year's Cannes Film Festival — has been vocal about her reverence for "The Fly" director David Cronenberg, and fans of the godfather of body horror will see his unmistakable influence. But "The Substance" is also wholly unique and benefits from Fargeat's perspective, which, according to the French filmmaker, has involved extensive grappling with her own relationship to her body and society's scrutiny.
"The Substance" tells the story of Elisabeth Sparkle, a famed aerobics instructor with a televised show, played by a powerfully vulnerable Demi Moore. Sparkle is fired on her 50th birthday by a ruthless executive — a perfectly cast Dennis Quaid, who nails sleazy and gross.
Feeling rejected by a town that once loved her and despairing over her bygone star power, Sparkle learns from a handsome young nurse about a black-market drug that promises to create a "younger, more beautiful, more perfect" version of its user. Though she initially tosses the phone number in the trash, she soon fishes it out in a desperate panic and places an order.
The one rule to follow is that... Read More