Gravity, a full-service cultural advertising agency, has appointed Hernan Ibanez to serve as creative director and Alex Andreyev as VP of digital. Ibanez and Andreyev will be based out of the New York office and report directly to co-founder Luba Tolkachyov.
As creative director, Ibanez will be responsible for generating creative excellence and effectiveness for all of the agency’s clients, including Western Union and Comcast. Ibanez most recently served as executive creative director at Lopez Negrete Communications, where he led the creative department for the agency’s New York office. In this position, he served two of the agency’s biggest clients, Verizon Wireless and Fios, for the U.S. Hispanic market. Ibanez has gained recognition for his work over the span of his career, winning Cannes Lions, The One Show and the London International Awards, among others.
Andreyev comes to Gravity with over 10 years’ experience and extensive marketing, strategic and digital expertise. Previously, he was the director of omnichannel marketing at Neo@Ogilvy, where he helped marketers find cross-channel and holistic marketing approaches across a wide range of client divisions. Andreyev also oversaw Neo’s paid social and programmatic buying divisions for the North American region. He has been consistently recognized for this client work and was previously part of the Young Lions Competition at Cannes Lions.
Angelina Jolie To Receive Gothams Performer Tribute For “Marie”
The Gotham Film & Media Institute has announced that Academy Award®-winner Angelina Jolie will receive the Performer Tribute for her performance as Maria Callas in Pablo Larrain’s upcoming film Maria, at the 34th edition of The Gothams, taking place on Monday, December 2, at Cipriani Wall Street in New York City. The tribute will honor Jolie’s rendition of legendary opera singer Callas.
“Like the legendary figure she portrays, Angelina Jolie transcends mere performance to craft something extraordinary. Her interpretation captures both Maria Callas’ complexity as an artist and the cultural resonance that defines an icon,” said Jeffrey Sharp, executive director of The Gotham. “We are thrilled to celebrate what is truly one of Ms. Jolie’s career-defining performances in the final installment of Pablo Larrain’s magnificent trilogy.”
Maria follows Callas, one of the most iconic performers of the 20th century, as she retreats to Paris after a glamorous and tumultuous life in the public eye. The film reimagines the legendary soprano in her final days as the diva reckons with her identity and life. Written by Steven Knight, with cinematography by Ed Lachman and costumes by Massimo Cantini Parrini, Maria has Jolie joined by a star-studded cast including Alba Rohrwacher (Hungry Hearts, Happy As Lazzaro), Pierfrancesco Favino (Padrenostro, Adagio), Kodi Smit-McPhee (The Power of the Dog, Dolemite Is My Name), and Valeria Golino (For Your Love, The Beautiful Game). Marie premiered to critical acclaim at the Venice Film Festival and Jolie’s performance continues to stun audiences at the New York Film Festival, London Film Festival and the AFI Fest. Maria will be in... Read More