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    David Tucker named head of strategy at SwellShark

    By SHOOTUpdated:No Comments2395 Views

    SwellShark, an independent full-service media agency led by Nick Pappas and Mary Perhach, has appointed David Tucker to serve as its head of strategy.

    In his new role, Tucker maps out the “moments of influence”–the NY agency’s guiding mantra of reaching target audiences at the moment they will be most receptive to the brand promise–for client brands. He works directly with each client’s creative agency or in-house team to ensure that the media strategy is informed by the brand strategy and creative choices are informed by data and insights.

    Tucker comes to SwellShark from UM, where he served as VP global intelligence director and director of strategy and helped lead global research and insights for UM’s agency marketing and for clients such as Sony, Hershey’s, and Brown-Forman. In addition he was strategy director for the Sony Corporation of America account focusing on data-driven, addressable, and programmatically bought media.

    Before his stint at UM, Tucker worked at McCann Worldgroup, where he helped found and serve as VP-deputy director for McCann Truth Central, the agency global thought leadership and research unit. He began his career as a consultant with Bain and Company.

    “Having worked on both the creative and media sides, I am really excited to join an agency that emphasizes a harmonization of the planning process between the two disciplines,” said Tucker.

    SwellShark provides media services to Sotheby’s International Realty, Hudson Whiskey, Applegate and Freelancers Union, among other companies. The agency was also recently named U.S. media agency of record by Virgin Atlantic. 

    Tags:David TuckerSwellShark

    Director Kacper Larski Joins RSA Films For Spot Representation

    Tuesday, November 12, 2024

    RSA Films has added director Kacper Larski to its roster for commercial representation in the U.S. Larski is known for his work in automotive and sport, and a style of filmmaking which features epic visuals and gripping montage, often combining the real and surreal. Among his most recent commercial films are Garmin’s “Fenix 8” (direct to brand), U.S. Army Reserve’s “Helper” (DDB Chicago) and Bushmills Whiskey’s “Follow No One” (Mekanism). He’s also directed campaigns for Hyundai, Jeep, GMC, Subaru, VW, Mazda and Chevrolet.

    Larski’s distinctive aesthetic emerged in one of his first projects, Land Rover’s “68 Years Later,” which won a Cannes Young Directors Award in 2016. Two years later, he directed the “Greatness is Rare” campaign for BBDO Toronto and the Canadian Paralympic Committee which won Cannes Lion Gold. Prior to joining RSA, Larski had most recently been repped in the U.S. market by production house Eleanor.

    “The camera and film for me have always been about the ability to live 1,000 lives,” Larski said. “Stylistically, I want to transport viewers in whatever stories I’m telling--a super athlete’s runner’s high, a skier’s dream powder, a giant’s tale, even driving in space.”

    “Kacper is one of the most exciting filmmakers I’ve seen over the last several years,” said Luke Ricci, president, RSA Films US. “Whether it’s a character, an emotion, an environment, car or other product, he has a special and distinctive way of capturing and articulating the world around him in all his work. He is a fantastic addition to our RSA family.”

    “Joining RSA is a dream come true,” Larski said. “The roster includes some of the best filmmakers in the world, with founder Ridley Scott... Read More

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