Bicoastal Nomad Editing Company has brought Jennifer Lederman on board as partner/executive producer to lead and expand its NY office. Lederman joins Nomad from BlueRock where she served as VP/managing director. She brings with her agency experience at FCB and J. Walter Thompson, as well a tenure at postproduction company Red Car.
As for what’s in the offing at Nomad, Lederman shared, “Our first, newly signed New York editor will be announced shortly, and we’re working on making very strong additions to the roster this year.”
Lederman began as a business manager working on national accounts at two high-profile NY ad agencies, FCB and J. Walter Thompson. Her next move brought her to the postproduction side of the business where she rose steadily through the managerial ranks of Red Car to become national managing director and oversaw five offices nationwide. During her time at Red Car, Lederman created a design & VFX division. In 2010, she joined BlueRock where she managed teams working on national and international campaigns for a variety of brands. Jennifer is a board member of AICE, and a past member of NYWIFT.
Nomad partner/editor Tom Muldoon said of Lederman, “Her skill for developing and nurturing top-notch talent throughout her career as a result of her playful yet astute business sense has earned her many loyal fans along the way. I’m confident that she is going to bring a new wave of A-list work and talent to the company.”
Google Opens Its Defense In Antitrust Case Alleging Monopoly Over Online Ad Technology
Google opened its defense against allegations that it holds an illegal monopoly on online advertising technology Friday with witness testimony saying the industry is vastly more complex and competitive than portrayed by the federal government.
"The industry has been exceptionally fluid over the last 18 years," said Scott Sheffer, a vice president for global partnerships at Google, the company's first witness at its antitrust trial in federal court in Alexandria.
The Justice Department and a coalition of states contend that Google built and maintained an illegal monopoly over the technology that facilitates the buying and selling of online ads seen by consumers.
Google counters that the government's case improperly focuses on a narrow type of online ads — essentially the rectangular ones that appear on the top and on the right-hand side of a webpage. In its opening statement, Google's lawyers said the Supreme Court has warned judges against taking action when dealing with rapidly emerging technology like what Sheffer described because of the risk of error or unintended consequences.
Google says defining the market so narrowly ignores the competition it faces from social media companies, Amazon, streaming TV providers and others who offer advertisers the means to reach online consumers.
Justice Department lawyers called witnesses to testify for two weeks before resting their case Friday afternoon, detailing the ways that automated ad exchanges conduct auctions in a matter of milliseconds to determine which ads are placed in front of which consumers and how much they cost.
The department contends the auctions are finessed in subtle ways that benefit Google to the exclusion of would-be competitors and in ways that prevent... Read More