Jeff Mullen, a sound designer and mixer based in Washington, D.C., has adopted NUGEN Audio’s new Halo Upmix tool for automated upmixing of stereo audio to 5.1/7.1 surround. As founder and owner of Sonichead, a full-service audio post facility specializing in television productions, Mullen uses Halo Upmix to produce both a high-quality 5.1 upmix as well as a stereo mix for a wide range of projects.
Mullen has more than a decade of professional audio experience, with a specialty in long-form and short-form video content as well as commercials, promos, 5.1 surround, and stereo. In 2015, he was on the team that produced the Daytime Emmy-winning 2014 preview campaign for PBS. The ability to create an upmix to 5.1 surround from stereo components is a standard requirement for many Sonichead projects, and Mullen is typically under a very tight timeframe to produce the upmix. He had tried other upmixing tools previously, but they tended to add unnatural reverb and delay to the original signal.
“Other upmixing tools would produce a 5.1 output that sounded very different from the original. I was spending too much time tweaking parameters to make the upmix sound natural and bring it up to my clients’ quality standards. NUGEN Audio has a stellar reputation for audio plugins that are technically advanced and produce very high-quality output, so when I heard early last year that they were releasing an upmixing product, I knew it would be something special,” Mullen said. “I have not been disappointed — Halo Upmix is a tremendous improvement over anything else on the market. With Halo, the phasey artefacts, strange reverbs, and delays are now gone and the mid-range is no longer over-hyped. In fact, the upmix sounds identical to the original stereo source material.”
As a beta user of Halo Upmix, Mullen has used the tool on stereo ambiences and backgrounds for a range of projects. The tool’s intuitive GUI not only gives Mullen an at-a-glance view of upmix parameters but also enables him to ensure that the downmix output precisely matches the source material. In addition, he relies on Halo Umpix’s time-saving automation for every parameter and its dialogue isolation feature, which offers the ability to keep vocals anchored in the center channel in a surround mix.
“Jeff is not only an Emmy winner, but a very highly respected audio professional whose music background informs every aspect of his work — with final mixes that closely mirror the original intent of the musicians and other content creators,” said Jon Schorah, creative director, NUGEN Audio. “As such, he was an ideal customer to participate in our beta program for Halo Upmix. After putting Halo Upmix through its paces, Jeff was able to demonstrate the tool’s power not only for the downmix compatibility needed for TV sound production, but also for delivering the creative malleability required by today’s audio engineers.”
Google Opens Its Defense In Antitrust Case Alleging Monopoly Over Online Ad Technology
Google opened its defense against allegations that it holds an illegal monopoly on online advertising technology Friday with witness testimony saying the industry is vastly more complex and competitive than portrayed by the federal government.
"The industry has been exceptionally fluid over the last 18 years," said Scott Sheffer, a vice president for global partnerships at Google, the company's first witness at its antitrust trial in federal court in Alexandria.
The Justice Department and a coalition of states contend that Google built and maintained an illegal monopoly over the technology that facilitates the buying and selling of online ads seen by consumers.
Google counters that the government's case improperly focuses on a narrow type of online ads โ essentially the rectangular ones that appear on the top and on the right-hand side of a webpage. In its opening statement, Google's lawyers said the Supreme Court has warned judges against taking action when dealing with rapidly emerging technology like what Sheffer described because of the risk of error or unintended consequences.
Google says defining the market so narrowly ignores the competition it faces from social media companies, Amazon, streaming TV providers and others who offer advertisers the means to reach online consumers.
Justice Department lawyers called witnesses to testify for two weeks before resting their case Friday afternoon, detailing the ways that automated ad exchanges conduct auctions in a matter of milliseconds to determine which ads are placed in front of which consumers and how much they cost.
The department contends the auctions are finessed in subtle ways that benefit Google to the exclusion of would-be competitors and in ways that prevent... Read More