As of January. Fernando Sarni becomes CEO of Mercado McCann, joining an executive team at the agency which includes general creative directors Dario Rial and Diego Tuya, general account director Agustin Coste and production manager Agustin Borgognoni.
With over 20 years of experience in the Argentine and Mexican advertising market, Sarni worked for national and international brands such as Coca-Cola, P&G, Gillette, Telecom, DirecTV, Unilever, Disney, Citibank, FedEx, Nestle, L’Oréal and Renault.
Prior to Mercado McCann, Sarni was CEO of Publicis Argentina. Before that, for three years he had his own new business consulting company, Sarni & Sarni, working with leading agencies such as Y&R, Wunderman, MEC and JWT. Preceding his consulting experience Sarni was president and partner of La Comunidad BA, general account director of Del Campo Saatchi & Saatchi and BBDO Argentina. During his four years in Mexico he worked as VP client service at BBDO and Grey Mexico.
Review: Writer-Director Coralie Fargeat’s “The Substance”
In its first two hours, "The Substance" is a well-made, entertaining movie. Writer-director Coralie Fargeat treats audiences to a heavy dose of biting social commentary on ageism and sexism in Hollywood, with a spoonful of sugar- and sparkle-doused body horror.
But the film's deliciously unhinged, blood-soaked and inevitably polarizing third act is what makes it unforgettable.
What begins as a dread-inducing but still relatively palatable sci-fi flick spirals deeper into absurdism and violence, eventually erupting — quite literally — into a full-blown monster movie. Let the viewer decide who the monster is.
Fargeat — who won best screenplay at this year's Cannes Film Festival — has been vocal about her reverence for "The Fly" director David Cronenberg, and fans of the godfather of body horror will see his unmistakable influence. But "The Substance" is also wholly unique and benefits from Fargeat's perspective, which, according to the French filmmaker, has involved extensive grappling with her own relationship to her body and society's scrutiny.
"The Substance" tells the story of Elisabeth Sparkle, a famed aerobics instructor with a televised show, played by a powerfully vulnerable Demi Moore. Sparkle is fired on her 50th birthday by a ruthless executive — a perfectly cast Dennis Quaid, who nails sleazy and gross.
Feeling rejected by a town that once loved her and despairing over her bygone star power, Sparkle learns from a handsome young nurse about a black-market drug that promises to create a "younger, more beautiful, more perfect" version of its user. Though she initially tosses the phone number in the trash, she soon fishes it out in a desperate panic and places an order.
The one rule to follow is that... Read More