Kodak has released a new, groundbreaking P-200 Film Cleaning System that transforms the traditional film cleaning process. The revolutionary design allows the cleaning solvent to be dispersed on the film surface in a unique way. This economical, compact and digitally controlled system, which uses Kodak HFE 7200 Film Cleaner Solution, makes it ideal for today’s archives and libraries.
Proper film cleaning is vital to both archiving and restoration. In most cases, film needs to be cleaned before being stored in a library and prior to being digitized. Now, with the KODAK P-200 Film Cleaning System, institutions responsible for media collections can maintain their valuable film assets to the highest standards for a very small investment and very minimal infrastructure requirements.
“Knowing the importance of proper film cleaning to both maintaining and digitizing film content, Kodak has developed a system for the 21st century,” noted Antonio Rasura, technical manager of Kodak’s Consumer and Film Division. “It’s small in size, environmentally friendly, and easy to use, with no need to directly handle solutions. Maintenance is also simplified, so it can be used in both traditional laboratories and in-house by institutions.”
The KODAK P-200 system consists of a compact machine that measures only 31w x 21d x 51h inches with touchscreen controls for navigating the operating modes. It uses Kodak HFE 7200 Film Cleaner Solution, an environmentally safe solvent with a zero ozone depleting classification, and a very low toxicity rating (near zero). Adding to the system’s efficiencies, Kodak is offering the solvent in low quantities for the first time, eliminating the need to invest in large orders of film cleaning supplies.
“The way the machine disperses the solvent onto the film is very unique,” said Rasura. “Solvent is quite expensive, and we didn’t want to use a costly recovery technique for the cleaner solution. The system we have developed atomizes the solvent, utilizing highly efficient delivery jets that ‘fog’ the film with an extremely fine dispersion of the HFE. The results include a huge amount of coverage with very little solvent, and all with no hazard to the operator or the environment.”
The Kodak P-200 Film Cleaning System also offers Variable Speed Precision Tension Control, a laser-guided feature that can operate with speeds of 50–200 fpm while maintaining consistent and even tension throughout the wind of the roll, which is especially beneficial for long-term archiving.
“Film is an integral component of our industry and cultural heritage, and Kodak recognizes the need to support and preserve that content,” added Andrew Evenski, Kodak’s president and general manager of Entertainment & Commercial Films. “Our aim in bringing this new system to market is to ensure that the community’s needs for accessible, quality film cleaning are met at an affordable price point.”
The Many Hires Jeremiah Wassom As Group Creative Director
Independent agency The Many has added Jeremiah Wassom as group creative director.
Wassom most recently worked a decade at Deutsch LA where, as SVP/creative director, he led the Taco Bell account and won new business for the agency. His agency past also includes AKQA and TBWAChiatDay. His creative work has touched the QSR, video games, automotive, fashion, and culture brand sectors. He also served eight years with the United States Marine Corps.
“Throughout his career, Jeremiah has helmed work that has not only made me personally jealous but has consistently pushed brands to show up in memorable and innovative ways,” said Josh Paialii, head of creative at The Many. “One look at his body of work and you will see his passion for storytelling and craft has raised the bar for entire categories, driving participation with many brands’ most loyal fans. Beyond being a world-class creative director and maker, Wassom is a proven team player and strategic thought leader. He’ll be a great addition to the leadership team at The Many working across all accounts. His role will be immediately felt as he guides and supports each of the creative leads in the department.”
A 20-year creative with agency, brand, and freelance experience, Wassom has forged a creative approach which focuses on crafting engaging connections rather than simply make ads. He sees the need for advertising to mean more, not simply do more.
The Many believes that true business growth is made possible by harnessing the power of participation and partners with brands to forge deeper connections with consumers, cultivate trust and loyalty, and maximize marketing spend and execution. The agency is built around a flexible model that offers a suite of capabilities, including... Read More