Agency 22squared has promoted John Stapleton from EVP/chief creative director to chief creative 0fficer. In his new role Stapleton is responsible for the overall creative brand for 22squared. Stapleton has been with 22squared for 15 years and was key in the agency’s rebranding efforts in 2007. His work has garnered recognition from various award shows including from the Effies, Communication Arts, and The One Show.
“At the start of 2015, I challenged John to create a vision, an architecture and a new spirit for our creative department and he delivered,” said Richard Ward, president, CEO at 22squared. “Under John’s leadership, we now have a road map for growing our creative prowess. We came down to the wire in our industry’s two largest creative pitches this year, making 22squared a destination for top creative talent from across the country. We look forward to John’s leadership in the years to come.”
In addition to Stapleton’s promotion, the agency has made a series of senior-level promotions. Effective immediately, these include:
· Kevin Botfeld promoted to executive creative director of the Tampa Office. He was previously a VP, creative director.
· Genna Franconi moving to account management as team account director. Franconi was previously a VP, director of strategy at 22squared.
· Saya Heathco promoted to director of strategy. Heathco previously held the role of VP, group strategy director.
· Meg Jokinen promoted to account director. She was previously a VP, management supervisor at the agency.
· Anne DiNapoli promoted to director, paid social and digital. DiNapoli previously held the role of associate media director at 22squared.
22squared is an independent, fully-integrated advertising agency works with such brands as Baskin-Robbins, Dunkin’ Donuts, GNC, Mizuno, Publix Super Markets Inc., Shoe Carnival and Southeast Toyota Distributors, with teams based in Atlanta and Tampa, Fla.
From Restoring To Hopefully Preserving Multi-Camera Categories At The Emmys
When Gary Baum, ASC won his fourth career Emmy Award earlier this month, it was especially gratifying in that the honor came in a category--Outstanding Cinematography for a Multi-Camera Half-Hour Series--that had been restored thanks in part to a grass-roots initiative among cinematographers to drum up entries. Last year the category fell by the wayside when not enough multi-camera entries materialized.
In his acceptance speech, Baum appealed to the Television Academy to keep multi-camera categories alive. He later noted to SHOOT that editors also got their multi-camera recognition back in the Emmy competition this year. Baum hopes that after resurrecting multi-camera categories in 2024, such recognition will be preserved for 2025 and beyond.
A major factor in the decline of multi-camera submissions in 2023 was the move of certain children’s and family programming from the primetime Emmy competition to the National Academy of Television Arts and Sciences’ (NATAS) Emmy ceremony. For DPs this meant that multi-camera programs last year were reduced to vying for just one primetime nomination slot in the more general Outstanding Cinematography for a Series (Half-Hour) category. It turned out that this single slot was filled in ‘23 by a Baum-lensed episode of How I Met Your Father (Hulu).
Fast forward to this year’s competition and Baum won for another installment of How I Met Your Father--”Okay Fine, It’s A Hurricane,” which turned out to be the series finale. Two of Baum’s Emmy wins over the years have been for How I Met Your Father, and there’s a certain symmetry to them. His initial win for How I Met Your Father was for the pilot in 2022. So he won Emmys for the very first and last... Read More