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    Adam Jackson named exec creative director at MXM

    By SHOOTUpdated:No Comments3216 Views
    NEW YORK --

    Content marketing and customer engagement agency Meredith Xcelerated Marketing (MXM) has appointed Adam Jackson to serve as executive creative director. In this new role, Jackson will be based in the NY office and act as creative lead across clients including AMC, FDA, and Taubman Properties and will report directly to Doug Rozen, chief innovation officer.

    This new hire speaks to MXM’s recent move towards expanding its creative capabilities.  Already established in the content marketing industry, MXM has been looking to further ramp up their work in the emerging media digital space with a focus on mobile and social, business development and overall growth. 

    Prior to joining MXM, Jackson was creative director at Isobar where he led the New York creative team.  He also held positions at Critical Mass, Victoria’s Secret, Publicis Modem and R/GA.  Jackson has extensive experience in branding, experiential design, content marketing, content strategy and mobile design and has worked with brands such as NBC Universal, Comedy Central, Nissan Infiniti, IBM, Intel and Coca Cola. Jackson’s work has been recognized by One Show, Webby, OMMA and Horizon Interactive.

    Additionally MXM has hired Peter Sloterdyk as group account director based in the L.A. office. Sloterdyk is charged with leading social, digital and emerging media for clients such as NBCUniversal, Fandango, ABC Family and Sony and will also report directly to Rozen. Previously, Sloterdyk worked at CMPS Consultants, Trailer Park and Deep Focus.

    Tags:Adam JacksonMXM



    A Closer Look At Proposed Measures Designed To Curb Google’s Search Monopoly

    Thursday, November 21, 2024

    U.S. regulators are proposing aggressive measures to restore competition to the online search market after a federal judge ruled Google maintained an illegal monopoly for the last decade.

    The sweeping set of recommendations filed late Wednesday by the U.S. Department of Justice could radically alter Google's business, including possibly spinning off the Chrome web browser and syndicating its search data to competitors. Even if the courts adopt the blueprint, Google isn't likely to make any significant changes until 2026 at the earliest, because of the legal system's slow-moving wheels.

    Here's what it all means:

    What is the Justice Department's goal?
    Federal prosecutors are cracking down on Google in a case originally filed during near the end of then-President Donald Trump's first term. Officials say the main goal of these proposals is to get Google to stop leveraging its dominant search engine to illegally squelch competition and stifle innovation.

    "The playing field is not level because of Google's conduct, and Google's quality reflects the ill-gotten gains of an advantage illegally acquired," the Justice Department asserted in its recommendations. "The remedy must close this gap and deprive Google of these advantages."

    Not surprisingly, Google sees things much differently. The Justice Department's "wildly overbroad proposal goes miles beyond the Court's decision," Kent Walker, Google's chief legal officer, asserted in a blog post. "It would break a range of Google products — even beyond search — that people love and find helpful in their everyday lives."

    It's still possible that the Justice Department could ease off on its attempts to break up Google, especially if President-elect Donald Trump... Read More

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