Deep Focus, a global digitally-led creative agency, has appointed Christine Huang as its chief marketing officer. Reporting directly to founder and global chairman Ian Schafer, Huang will be responsible for all marketing and business development operations in the agency’s U.S. offices, including New York, San Francisco and Los Angeles.
She will also work closely with Zoe Church, CMO of Deep Focus’ parent company Engine Group, collaborating on global business development and marketing efforts. Deep Focus’ global footprint also includes offices in London, Shanghai and Hong Kong.
A marketing professional with more than 15 years of experience, Huang brings extensive new business strategy and branding prowess to Deep Focus. Immediately prior to joining Deep Focus, Huang consulted for agencies including Venables Bell & Partners, Berlin Cameron United and Palisades Media Group.
She began her career in advertising with Merkley Newman Harty in 1996, where she helped build the new business practice with winning pitches for BMW Motorcycles, Keds, Citigroup and JetBlue. Huang was later the head of business development at BBH New York where she led pitching efforts to win agency of record for Cadillac. She also served as associate director of business development at Deutsch, starting in the New York office where she managed winning pitches for Domino’s Pizza and Pfizer’s Zyrtec and Zoloft. She then helped grow Deutsch LA, leading their new business winning streak that included NFL Sunday Ticket, DIRECTV, Real California Cheese and Expedia.