Deep Focus, a global digitally-led creative agency, has appointed Christine Huang as its chief marketing officer. Reporting directly to founder and global chairman Ian Schafer, Huang will be responsible for all marketing and business development operations in the agency’s U.S. offices, including New York, San Francisco and Los Angeles.
She will also work closely with Zoe Church, CMO of Deep Focus’ parent company Engine Group, collaborating on global business development and marketing efforts. Deep Focus’ global footprint also includes offices in London, Shanghai and Hong Kong.
A marketing professional with more than 15 years of experience, Huang brings extensive new business strategy and branding prowess to Deep Focus. Immediately prior to joining Deep Focus, Huang consulted for agencies including Venables Bell & Partners, Berlin Cameron United and Palisades Media Group.
She began her career in advertising with Merkley Newman Harty in 1996, where she helped build the new business practice with winning pitches for BMW Motorcycles, Keds, Citigroup and JetBlue. Huang was later the head of business development at BBH New York where she led pitching efforts to win agency of record for Cadillac. She also served as associate director of business development at Deutsch, starting in the New York office where she managed winning pitches for Domino’s Pizza and Pfizer’s Zyrtec and Zoloft. She then helped grow Deutsch LA, leading their new business winning streak that included NFL Sunday Ticket, DIRECTV, Real California Cheese and Expedia.
Google Opens Its Defense In Antitrust Case Alleging Monopoly Over Online Ad Technology
Google opened its defense against allegations that it holds an illegal monopoly on online advertising technology Friday with witness testimony saying the industry is vastly more complex and competitive than portrayed by the federal government.
"The industry has been exceptionally fluid over the last 18 years," said Scott Sheffer, a vice president for global partnerships at Google, the company's first witness at its antitrust trial in federal court in Alexandria.
The Justice Department and a coalition of states contend that Google built and maintained an illegal monopoly over the technology that facilitates the buying and selling of online ads seen by consumers.
Google counters that the government's case improperly focuses on a narrow type of online ads — essentially the rectangular ones that appear on the top and on the right-hand side of a webpage. In its opening statement, Google's lawyers said the Supreme Court has warned judges against taking action when dealing with rapidly emerging technology like what Sheffer described because of the risk of error or unintended consequences.
Google says defining the market so narrowly ignores the competition it faces from social media companies, Amazon, streaming TV providers and others who offer advertisers the means to reach online consumers.
Justice Department lawyers called witnesses to testify for two weeks before resting their case Friday afternoon, detailing the ways that automated ad exchanges conduct auctions in a matter of milliseconds to determine which ads are placed in front of which consumers and how much they cost.
The department contends the auctions are finessed in subtle ways that benefit Google to the exclusion of would-be competitors and in ways that prevent... Read More