Beast has added editor Jason Painter to its Atlanta roster. Painter’s career spans 20 years in top markets throughout the U.S., working with top clients from Toyota to Nike, and earning awards from Cannes Lions, AICE Awards, and CLIO, along with an Emmy nomination. Painter was formerly handled by edit house Butcher. At Beast’s Atlanta studio, he will work with co-located outposts of Company 3 and Method Studios to service clients nationwide. He will also be available in the six other markets where Beast has offices (Santa Monica, NY, Austin, Detroit, Chicago, San Francisco).
Billy Gabor, managing director of Deluxe Creative Services Atlanta, which encompasses local outposts of Beast, Company 3 and Method Studios, has known Painter for more than 15 years. “With Jason joining the Beast roster, the strength of Company 3 and Method under the same roof, plus the nationwide resources of Deluxe at our disposal, we’ve built an exceptional team here in Atlanta to support our clients in a way that no other local shop can,” said Gabor.
Painter shared, “The expertise and connection across Beast, Company 3, and Method is unbelievable. It’s great to be able to take a project from start to finish with no compromises. I love how this facility has a boutique feel but the national resources to scale up for projects of any size. Plus with the seven Beast studios located in key cities across the country, it means that I can work seamlessly with my longtime clients who are spread out from coast to coast.”
Google Opens Its Defense In Antitrust Case Alleging Monopoly Over Online Ad Technology
Google opened its defense against allegations that it holds an illegal monopoly on online advertising technology Friday with witness testimony saying the industry is vastly more complex and competitive than portrayed by the federal government.
"The industry has been exceptionally fluid over the last 18 years," said Scott Sheffer, a vice president for global partnerships at Google, the company's first witness at its antitrust trial in federal court in Alexandria.
The Justice Department and a coalition of states contend that Google built and maintained an illegal monopoly over the technology that facilitates the buying and selling of online ads seen by consumers.
Google counters that the government's case improperly focuses on a narrow type of online ads — essentially the rectangular ones that appear on the top and on the right-hand side of a webpage. In its opening statement, Google's lawyers said the Supreme Court has warned judges against taking action when dealing with rapidly emerging technology like what Sheffer described because of the risk of error or unintended consequences.
Google says defining the market so narrowly ignores the competition it faces from social media companies, Amazon, streaming TV providers and others who offer advertisers the means to reach online consumers.
Justice Department lawyers called witnesses to testify for two weeks before resting their case Friday afternoon, detailing the ways that automated ad exchanges conduct auctions in a matter of milliseconds to determine which ads are placed in front of which consumers and how much they cost.
The department contends the auctions are finessed in subtle ways that benefit Google to the exclusion of would-be competitors and in ways that prevent... Read More