Cutters Tokyo has promoted assistant editor Aika Miyake to the position of editor. The announcement was made by film editor and Cutters Tokyo managing director Ryan McGuire and studio EP Timo Otsuki.
As an assistant editor supporting McGuire, Miyake had as one of her first major commercial projects the Nike Baseball "The Pledge" spot for Wieden+Kennedy Tokyo, which went on to win the Grand Prix and the Craft Award for Best Editing at Japan's 2013 ACC Awards. Over time, the relationships with W+K, Beacon Communications and other agencies and directors have grown exponentially in Japan, Shanghai and well beyond.
Last year, Miyake joined McGuire to co-edit W+K Tokyo's Facebook campaign – the brand's first major advertising campaign in Japan. More recent campaigns she has edited include work for Uniqlo, Nike and Pampers. The Pampers "Mom's First Birthday" film produced for Beacon Communications earned AdFest, AD STARS, New York Festivals and One Show honors, and at the Spikes Asia Festival of Creativity recently held in Singapore, brought home one Bronze Spike in the Direction category, and more Bronze Spikes in the Digital, Film Craft and Media categories.
Miyake’s latest work is another partnership with W+K Tokyo, the first-ever campaign in Japan for Booking.com.
SCHROM x Yacht Club and Be Electric Studios Launch Electric XR for Virtual Production
SCHROM x Yacht Club, a full-service live-action, tabletop, and postproduction company, has teamed with Be Electric Studios, a soundstage, equipment rental, and virtual production company, to launch Electric XR, a virtual production collective.
Industry veteran Thomas Rossano will lead the new venture, which provides advanced virtual production solutions across multiple facilities. He brings over 25 years of experience in live-action, tabletop, postproduction and talent curation to enhance Electric XR’s offerings as a resource for brands and agencies, as well as other production companies in need of virtual production solutions. Additionally Rossano continues to serve as EP at XR New York (XR-NY), a role he’s held since December 2022. SCHROM x Yacht Club originally established XR-NY to help provide XR services for third-party rentals. While XR-NY will continue to function independently for SCHROM X Yacht Club, it now operates under the Electric XR umbrella.
Rossano’s expertise spans producing live-action commercials, branded content, interactive and experiential content. In addition to leading Electric XR, he holds responsibilities at SCHROM x Yacht Club which include driving business development, collaborating with sales reps and expanding the company’s creative talent network. Rossano’s career includes serving as an exec producer at Hungry Man for about 11 years, right from that company’s inception. He then went on to become a partner at Station Film where he also had a lengthy tenure. Later he was a partner at PRISM. Then after the pandemic hit, he became a freelance EP for nearly two years, looking into opportunities in virtual production, which led him to XR NY and now Electric XR. Over the years, he has produced high-profile... Read More