Translation has expanded its creative leadership roster with the hiring of Achilles Li. Working closely with chief creative officer John Norman, Li will serve as group creative director for the independent agency’s NBA and Champs Sports accounts. He brings years of experience in the world of international sports marketing to bear on behalf of the two athletic brands.
Prior to joining Translation, Li spent over three years as Executive Creative Director at Wieden + Kennedy Shanghai, touching nearly every one of the award-winning agency’s accounts as a team leader or lead creative. His time at W+K Shanghai spawned an assortment of celebrated creative work for a variety of media and markets—from the international appeal of Jeep Brand’s “Built Free” global campaign to the city-specific insights of Nike’s “Beijing City Attack,” which radically transformed Nike Basketball’s presence in the Chinese market. Li first signed on with the agency in 2006 as a creative, following a two-year tour of duty as sr. copywriter at Leo Burnett Hong Kong. Before that, he served as sr. copywriter at JWT Hong Kong.
His work has been recognized by competitions including the CLIOs, D&AD, and the Spikes Asia Festival of Creativity.
In NBC’s “Brilliant Minds,” Zachary Quinto Plays Doctor–In A Role Inspired By Physician/Author Oliver Sacks
There's a great moment in the first episode of the new NBC medical drama "Brilliant Minds" when it becomes very clear that we're not dealing with a typical TV doctor.
Zachary Quinto is behind the wheel of a car barreling down a New York City parkway, packed with hospital interns, abruptly weaving in and out of lanes, when one of them asks, "Does anyone want to share a Klonopin?" — a drug sometimes used to treat panic disorders.
"Oh, glory to God, yes, please," says Quinto, reaching an arm into the back seat. The intern then breaks the pill in half and gives a sliver to the driver, who swallows it, as the other interns share stunned looks.
Quinto, playing the character Dr. Oliver Wolf, is clearly not portraying any dour, by-the-rules doctor here — he's playing a character inspired by Dr. Oliver Sacks, the path-breaking researcher and author who rose to fame in the 1970s and was once called the "poet laureate of medicine."
"He was someone who was tirelessly committed to the dignity of the human experience. And so I feel really grateful to be able to tell his story and to continue his legacy in a way that I hope our show is able to do," says Quinto.
He's a fern-loving doctor
"Brilliant Minds" takes Sack's personality — a motorcycle-riding, fern-loving advocate for mental health who died in 2015 at 82 — and puts him in the present day, where the creators theorize he would have no idea who Taylor Swift is or own a cell phone. The series debuts Monday on NBC, right after "The Voice."
"It's almost as if we're imagining what it would have been like if Oliver Sacks had been born at a different time," says Quinto. "We use the real life person as our North Star through everything we're doing and all the... Read More