Full-service marketing agency Erwin Penland has promoted Kevin Purcer to EVP/creative integration director (formerly SVP/director of digital strategy) and brought on board Danny Miller as VP/sr. content producer.
As creative integration director–which is a brand new role at Erwin Penland–Purcer will oversee the agency’s work in two critical areas: Content and experience. He will work alongside creative teams to help bring the stories they craft for clients to life across technology, experiential, social content and video production.
Reporting directly to Con Williamson, chief creative officer, Purcer will work across all clients, but focus primarily on Denny’s, L.L.Bean, The UPS Store and Califia Farms. Purcer has been on the Erwin Penland team since 2000 and has been a driving force behind the social media push for Denny’s Diner.
Miller joins Erwin Penland from Saatchi and Saatchi, where he was a senior producer, and also spent time at McCann Erickson. Miller will report directly to Erwin Penland’s EVP/executive creative director John Cornette.
Miller will have a hand in all Erwin Penland clients that produce film and other content for broadcast, web, radio and social media, including Denny’s, L.L.Bean and Califia Farms.