Christopher Daly has joined agency Digital Pulp as director of user experience reporting to Brian Loube, managing director.
Daly will be responsible for guiding Digital Pulp’s growing team of UX designers as they translate content strategy into engaging user experiences and create impactful, sustainable solutions for the digital agency’s clients that include Bausch + Lomb, Corcoran, Cornell University, New York University, the University of Virginia, the Urban Institute, Juilliard, and Quest Diagnostics. The director of user experience role recently opened when Digital Pulp partner, Sarah Blecher, took a leave of absence for personal reasons.
“Christopher is the perfect fit for our director of user experience role,” said Ron Fierman, president and CEO of Digital Pulp. “His breadth of experience spans categories from consumer goods and services to enterprise and B2B to health and pharma, and will serve Digital Pulp’s diverse range of clientele well as we develop custom UX solutions to meet each of their unique needs.”
Prior to joining Digital Pulp, Daly served as SVP products & platforms, and head of UX of BBDO Atmosphere Proximity, where he led a multidisciplinary team of information architects, content strategists, interaction designers and researchers on initiatives for Emirates Airline, Dubai Tourism, Johnson & Johnson, Novo Nordisk, Visa, and Citi. Before that, he led a two-year overhaul of the entire user experience and product design process for a next generation financial advisor toolkit platform called GeoWealth. Prior to that, Daly served was a senior user experience consultant at several leading interactive consultancies in New York City, most notably TandemSeven and Roundarch (Isobar,) and held positions at Agency.com (TBWA) and Starwood Hotels & Resorts.
Google Opens Its Defense In Antitrust Case Alleging Monopoly Over Online Ad Technology
Google opened its defense against allegations that it holds an illegal monopoly on online advertising technology Friday with witness testimony saying the industry is vastly more complex and competitive than portrayed by the federal government.
"The industry has been exceptionally fluid over the last 18 years," said Scott Sheffer, a vice president for global partnerships at Google, the company's first witness at its antitrust trial in federal court in Alexandria.
The Justice Department and a coalition of states contend that Google built and maintained an illegal monopoly over the technology that facilitates the buying and selling of online ads seen by consumers.
Google counters that the government's case improperly focuses on a narrow type of online ads — essentially the rectangular ones that appear on the top and on the right-hand side of a webpage. In its opening statement, Google's lawyers said the Supreme Court has warned judges against taking action when dealing with rapidly emerging technology like what Sheffer described because of the risk of error or unintended consequences.
Google says defining the market so narrowly ignores the competition it faces from social media companies, Amazon, streaming TV providers and others who offer advertisers the means to reach online consumers.
Justice Department lawyers called witnesses to testify for two weeks before resting their case Friday afternoon, detailing the ways that automated ad exchanges conduct auctions in a matter of milliseconds to determine which ads are placed in front of which consumers and how much they cost.
The department contends the auctions are finessed in subtle ways that benefit Google to the exclusion of would-be competitors and in ways that prevent... Read More