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    David Boxser named managing director of Alldayeveryday

    By SHOOTUpdated:No Comments2890 Views

    Alldayeveryday has appointed David Boxser as managing director, a new position at the entertainment and media company. Boxser will lead the growth of Alldayeveryday’s creative services division, and support the trajectory of the Allday brand as a whole.

    He joins Alldayeveryday from the fashion and luxury agency Wednesday, where he served as president of its New York office. There he worked across numerous clients including Nike, Calvin Klein, Cole Haan, Tacori, Tory Burch and Estee Lauder.

    Earlier in his career, Boxser was group business director at Engine Group-owned Deep Focus, where he ran a number of high-profile accounts including Nestlé, Pernod Ricard, Wellpoint and Samsung. He has also had stints at Publicis and Digitas, working on American Express and LG Electronics.

    Kevin Kearney, managing partner at Alldayeveryday, said Boxser will play an integral role in sustaining the growth of the company’s creative services department and its further integration with the entertainment division, “offering clients unique creative solutions” and access “to talent and connections within the creative community.”

    Tags:AlldayeverydayDavid Boxser

    Florence Adds Director Parker Schmidt To Its Roster

    Wednesday, November 13, 2024

    Boutique production company Florence has added Parker Schmidt to its directorial roster, marking his first signing for representation in the U.S. Schmidt found his way into directing from his background as a competitive downhill skateboarder, where his world travels and brand relationships catalyzed a lifelong passion for film. Now behind the camera, Schmidt’s work embodies high-grade art direction, intentional craftsmanship, and lensed moments that capture the human experience.

    Following his career in action sports, Schmidt was accepted to MASE Art School in Berlin, after which he began working as an art director for brands like Leica Camera, Nike, and Corona Beer. Once introduced to commercial filmmaking, his directorial style came to life, shooting ads across Europe, the United States, and the Middle East.

    His body of work includes spots for Lexus, Cadillac, Porsche, Hyundai, REI, CHIMI, Aero Airlines, Apple, Free People, Sharenow, World Sports Games and The Wall Street Journal. Schmidt remains committed to pushing his artistic boundaries as a filmmaker, frequently directing creative shorts like Bowl of Life, Ascension, and the experimental short Requiem. He’s won accolades like Best Sport Film at the Santa Monica International Film Awards and Best Skateboard Film at the Mountain & Adventure Film Festival.

    Schmidt said of signing with Florence, “I clicked so quickly with [company founder and EP] Jerad Anderson when we met on a project for Lexus earlier this year. The same goes for [managing director/EP] Ned Brown, who immediately showed a profound interest in getting to know me and what I aspire to achieve. The creative alignment of the stars was set in motion to build trust and... Read More

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