Nube Studio, which provides grading services for the Indian market, has opened with a Baselight TWO grading workstation as its centerpiece. The color-driven facility is providing services for commercials, music videos, television and film throughout the region.
An important requirement for Nube as a facility aimed at the top end of production is the potential to work natively with raw files from any camera on the same timeline. The Baselight system is renowned for its ability to accommodate all professional formats, and also fully supports grading metadata of any complexity, including primaries, secondaries, keys, shapes, tracks, LUTs and Truelight Color Spaces. This allows the colorist to explore all the details from the camera, and achieve the look the cinematographer intended.
“Baselight delivers on every feature without restricting the creative process,” said senior colorist Navin Shetty, co-founder of Nube Studio. “I am able to concentrate on grading and never compromise on quality or inspiration. Even at HDR 4K, Baselight delivers real-time playback as soon as the content is in the system,” added Shetty. “Clients are not kept waiting, and with the help of the superior grading tools they can see the final result immediately. For clients, the faster system equals staying within budget.”
For FilmLight, CEO Wolfgang Lempp said, “We are proud to be associated with India’s leading colorist, Navin Shetty. He is very particular about the quality and output of his films. What he and his business head, Ranjan Karkera, have recognized is that directors and producers want to come to a post house and see great pictures just the way they imagined them.”
Lempp added, “At FilmLight we developed our core systems to provide real-time performance even when there is a multi-level grade on top of the raw image. Baselight takes away the technical constraints of transcoding, proxies and unpredictable performance and leaves the colorist to achieve the best look in the shortest time.”
Open only since June of 2015, Nube already boasts 100-plus TV commercial, with a client register including: BMW, Philips, Godrej Air, Cadbury, Flip Kart, Maruti, Amazon, Dabur, Yardley, Myntra, Pepperfry, OLX, Sunsilk, Intex, KIT KAT, Kohler, Honda, Nescafe, Britannia, Nerolac, TATA, Airtel, Grofers, STAR TV, EPSON, Mahindra, Olay, Jaguar, Lava, Lifebuoy, Renault, Mentos and Solly Sport.
FilmLight will be demonstrating the capabilities of its real-time, render-free grading approach using FilmLight’s BLG interchange format at Broadcast India on the stand of their partners, RED and Avid (Bombay Exhibition Centre, Mumbai, 15-17 October).
Object & Animal Signs Director Alana O’Herlihy To Its Global Roster
Object & Animal has added multidisciplinary artist, photographer and director Alana O’Herlihy to its roster for exclusive worldwide representation spanning commercials, branded content and music videos. This marks the first production house representation for O’Herlihy. Her portfolio encompasses a wide range of visual artistry, from directing films and music videos to creating photographic stills. Known for a unique blend of analog and digital mediums, O’Herlihy’s work includes leading brands and top-tier magazines, where her vision consistently sparks conversation and brings heightened visibility to her subjects. Her glamorous, campy style pushes the boundaries of conventional artistry. Among her notable directorial credits is the Miley Cyrus music video “Prisoner” featuring Dua Lipa. “Alana’s ability to seamlessly merge old mediums with cutting-edge processes is a testament to her boundless creativity,” said Emi Stewart, executive producer at Object & Animal. “Her work challenges conventions while celebrating the visual grandeur of both past and present.” Object & Animal maintains offices in London, Los Angeles and New York. Read More