Pacific Television Center (PacTV), a Los Angeles-based, global transmission and production company, has purchased an NVISION 8576 router from Grass Valley, a Belden Brand, for its new state-of-the-art London facility with IP and 4K capabilities. The new router is a central component of the operation and will manage all of the global connectivity into and out of the London facility.
This latest investment means PacTV will now have Grass Valley routers in five of its managed locations in Los Angeles, New York, Washington D.C., Singapore and now London, offering round-the-clock support and services such as fiber connectivity and satellite coordination. The company installed its first Grass Valley router in 2002 and has been relying on the technology ever since.
“Reliability is critical, and we know from experience in our other locations that Grass Valley routers have a long life span,” said Nick Castaneda, VP of development of PacTV. “By using Grass Valley equipment at our facilities, colleagues can now manage each other’s routers using similar, intuitive user interfaces and controls. For our customers, this means that we can minimize disruptions and provide reliable transmission services under the most demanding circumstances.”
With the new router, PacTV operators are able to quickly have source/destination status for high-demand resources, helping make quick decisions for customers. Furthermore, programming can now be done with ease, and main components of the system can be monitored through the tabbed system in NV9000-SE Utilities.
As PacTV looks to the future, the new router ensures an IP delivery method via Ethernet or fiber link as video transport becomes more integrated toward IP delivery. PacTV will increasingly need to take the current video formats of HD-SDI and ASI and apply them in IP multicast or unicast applications. The Grass Valley router will provide an intermediate device to route these into various networks and take them away when the service is complete.
The NVISION 8576 router is part of the NVISION 8500 hybrid router series, designed for production and playout applications from trucks to the largest engine rooms. It offers the convenience of integrated audio processing, SMPTE 2022 IP routing and simplified cable management.
Google Opens Its Defense In Antitrust Case Alleging Monopoly Over Online Ad Technology
Google opened its defense against allegations that it holds an illegal monopoly on online advertising technology Friday with witness testimony saying the industry is vastly more complex and competitive than portrayed by the federal government.
"The industry has been exceptionally fluid over the last 18 years," said Scott Sheffer, a vice president for global partnerships at Google, the company's first witness at its antitrust trial in federal court in Alexandria.
The Justice Department and a coalition of states contend that Google built and maintained an illegal monopoly over the technology that facilitates the buying and selling of online ads seen by consumers.
Google counters that the government's case improperly focuses on a narrow type of online ads — essentially the rectangular ones that appear on the top and on the right-hand side of a webpage. In its opening statement, Google's lawyers said the Supreme Court has warned judges against taking action when dealing with rapidly emerging technology like what Sheffer described because of the risk of error or unintended consequences.
Google says defining the market so narrowly ignores the competition it faces from social media companies, Amazon, streaming TV providers and others who offer advertisers the means to reach online consumers.
Justice Department lawyers called witnesses to testify for two weeks before resting their case Friday afternoon, detailing the ways that automated ad exchanges conduct auctions in a matter of milliseconds to determine which ads are placed in front of which consumers and how much they cost.
The department contends the auctions are finessed in subtle ways that benefit Google to the exclusion of would-be competitors and in ways that prevent... Read More