CLIENT
Anheuser-Busch/Budweiser.
PRODUCTION CO.
Visitor, Santa Monica. Dave Merhar, director; Barry Parrell, DP; Olivier Katz, executive producer; Grayson Bithell, producer; Jim O’Donnell, head of production. Circle Productions, Toronto. Jason Mohri, production manager; Billy Shand, production coordinator. "Log Jam" shot on location in Caledon, Ontario. "Run" shot on location in Port Hope, Ontario.
AGENCY
Fusion Idea Lab, Chicago. Mike Oberman, creative director/art director; Matt Brennock, creative director/copywriter; Rob Jaeger, executive producer.
EDITORIAL
Cosmo Street, Santa Monica. Katz, editor; Tatiana Derovanessian, producer.
POST/VISUAL EFFECTS
Asylum, Santa Monica. Nathan McGuinness, digital effects artist/ online editor. Company 3, Santa Monica. Mike Pethel, colorist.
AUDIO POST
POP Sound, Santa Monica. Loren Silber, mixer. Chicago Recording Company. Dave Gerbosi, mixer.
MUSIC
Ear to Ear, Santa Monica. Brian Banks, composer; Chris Garcia, producer.
THE SPOTS
In the :30 "Log Jam," a group of beavers hijack a Budweiser delivery truck, trapping the driver in a log cabin. In "Run" (:30), a jogger traverses the streets of a small town in what appears to be dedication to his sport. In actuality, the man is chasing down a bottle of Budweiser which he foolishly left sitting on the bumper of a truck.
"Log Jam" broke in October. "Run" began airing in November.
Tim Burton Discusses His Dread Of AI As An Exhibition of His Work Opens In London
The imagination of Tim Burton has produced ghosts and ghouls, Martians, monsters and misfits — all on display at an exhibition that is opening in London just in time for Halloween.
But you know what really scares him? Artificial intelligence.
Burton said Wednesday that seeing a website that had used AI to blend his drawings with Disney characters "really disturbed me."
"It wasn't an intellectual thought — it was just an internal, visceral feeling," Burton told reporters during a preview of "The World of Tim Burton" exhibition at London's Design Museum. "I looked at those things and I thought, 'Some of these are pretty good.' … (But) it gave me a weird sort of scary feeling inside."
Burton said he thinks AI is unstoppable, because "once you can do it, people will do it." But he scoffed when asked if he'd use the technology in this work.
"To take over the world?" he laughed.
The exhibition reveals Burton to be an analogue artist, who started off as a child in the 1960s experimenting with paints and colored pencils in his suburban Californian home.
"I wasn't, early on, a very verbal person," Burton said. "Drawing was a way of expressing myself."
Decades later, after films including "Edward Scissorhands," "Batman," "The Nightmare Before Christmas" and "Beetlejuice," his ideas still begin with drawing. The exhibition includes 600 items from movie studio collections and Burton's personal archive, and traces those ideas as they advance from sketches through collaboration with set, production and costume designers on the way to the big screen.
London is the exhibition's final stop on a decade-long tour of 14 cities in 11 countries. It has been reconfigured and expanded with 90 new objects for its run in... Read More