Canon U.S.A., Inc. announced that its parent company, Canon Inc., is developing an LCOS projector capable of displaying video and still images at a resolution up to 4,096 x 2,400 pixels with 5,000 lumens of brightness*. This level of definition surpasses the 4,096 x 2,160 pixel-resolution of 4K digital cinema.
Tracing its beginnings to the movie industry, 4K-resolution content has been gaining traction in various market segments. Amid ongoing advances in image quality and definition made possible by the introduction of a growing number of 4K production tools, Canon is leveraging its proprietary optical technologies to make its entry into the 4K projector market in 2016.
In addition to a growing demand for high-resolution, high-quality imaging performance, there is an increased need for projectors that enable projection from close-range installation locations to facilitate use in settings/applications with limited available space such as in museums, and in driving and flight simulators. In response to these needs, Canon is developing the 4K projector as a new model within its REALiS series that not only achieves high brightness and ultra high-resolution, but also has a compact and lightweight body.
Equipped with three ultra high-definition 4,096 x 2,400 pixel LCOS panels, the Canon 4K projector under development is being designed to support the projection of bright, high-definition content that exceeds the resolution offered by 4K digital cinema. While increases in brightness performance for projectors commonly require larger lamps and cooling systems, resulting in increases in projector body size, Canon’s proprietary AISYS optical system delivers bright 5,000 lumens performance while making significant reductions in body size and weight. Additionally, the projector will feature a newly developed 4K wide-zoom lens capable of projecting large images from a short distance, as well as an optical focusing function that enables the projection of images on curved-surface screens.
SCHROM x Yacht Club and Be Electric Studios Launch Electric XR for Virtual Production
SCHROM x Yacht Club, a full-service live-action, tabletop, and postproduction company, has teamed with Be Electric Studios, a soundstage, equipment rental, and virtual production company, to launch Electric XR, a virtual production collective.
Industry veteran Thomas Rossano will lead the new venture, which provides advanced virtual production solutions across multiple facilities. He brings over 25 years of experience in live-action, tabletop, postproduction and talent curation to enhance Electric XR’s offerings as a resource for brands and agencies, as well as other production companies in need of virtual production solutions. Additionally Rossano continues to serve as EP at XR New York (XR-NY), a role he’s held since December 2022. SCHROM x Yacht Club originally established XR-NY to help provide XR services for third-party rentals. While XR-NY will continue to function independently for SCHROM X Yacht Club, it now operates under the Electric XR umbrella.
Rossano’s expertise spans producing live-action commercials, branded content, interactive and experiential content. In addition to leading Electric XR, he holds responsibilities at SCHROM x Yacht Club which include driving business development, collaborating with sales reps and expanding the company’s creative talent network. Rossano’s career includes serving as an exec producer at Hungry Man for about 11 years, right from that company’s inception. He then went on to become a partner at Station Film where he also had a lengthy tenure. Later he was a partner at PRISM. Then after the pandemic hit, he became a freelance EP for nearly two years, looking into opportunities in virtual production, which led him to XR NY and now Electric XR. Over the years, he has produced high-profile... Read More