Digital creative agency Hook, Ann Arbor and Los Angeles, has hired Tony Tung as executive creative director. Tung, who’s based in L.A., will work on all of the shop’s clients including YouTube and Google Search.
As a creative and a producer, Tung has created integrated brand experiences, games and interactive television content for nearly every type of screen. He spent the first half of his career in entertainment before making the segue to advertising.
Tung began his career as a visual designer for Disney and went on to serve various creative roles at agencies and media companies. From 2009 to 2014, he served as VP/director of interactive production at advertising agency Crispin Porter + Bogusky. Most recently, he co-founded Cloneless Media, a VFX and postproduction company–which he still runs–with a patented platform for creating real-time dynamic video.
Tung said of his joining Hook, “This is a chance to apply my agency background, my creative experience from the entertainment sector, and the technology learnings from co-founding a startup to help solve problems that require an approach blending creativity and technology. In the last few years, Hook has quietly moved from being solely a production shop to now becoming a trusted creative partner for some of the world’s most sophisticated brands and top-tier agencies.”