Marketing communications agency Campbell Ewald has appointed Jo Shoesmith to serve as executive creative director. Based in Los Angeles, Shoesmith will lead creative efforts for clients including Covered California, Energy Upgrade California and Kaiser Permanente and will report directly to Mark Simon, chief creative officer. Campbell Ewald maintains offices in NY, Detroit, L.A. and San Antonio.
Prior to joining Campbell Ewald, Shoesmith was a sr. VP, creative director at Leo Burnett Chicago and also held positions at Leo Burnett Melbourne and Clemenger BBDO Melbourne. With extensive experience in CPG, automotive, financial, insurance, entertainment and retail categories, she has worked with brands such as General Motors, Mazda, Allstate, Esurance, Hallmark, Heinz, Nintendo and Black & Decker. Shoesmith’s work has earned assorted awards over the years, including multiple Cannes Lions, Clios, Webbies and ADDYs.
Sinners and Saints Adds Apple Pie To Its Branded Menu
Bicoastal Sinners and Saints--the multidisciplinary studio overseen by managing director/executive producer Heather Heller, and partners/EPs Yann Henric and Thomas Carroll--has added Apple Pie Tabletop to its roster for branded content. Known for its food and beverage content creation, Apple Pie comprises the husband-and-wife team of director/DP Gene Dubin and director/art director Alisa Volodina. In addition to representation, the move expands Apple Pie’s production capabilities through the combination of its centrally located full-service studio in New York and a newly established mobile studio in Los Angeles. Apple Pie recently teamed with Sinners and Saints on a Wienerschnitzel project created by Innocean.
“We believe that our dual studio strategy positions us uniquely in the competitive landscape of food and beverage storytelling,” said Heller. “By blending the artistry of the New York studio with the flexibility of our Los Angeles location, we can tailor our productions to meet the unique demands of each project, regardless of geography.”
“Working with Sinners and Saints in the demanding field of tabletop was an absolute pleasure,” shared Apple Pie Tabletop in a joint statement. “Warm welcome, unwavering support and dedication--everything a director can ask for. The entire experience was both enjoyable and rewarding. We will not miss an opportunity to collaborate with them again.”
“The first thing you notice is that Apple Pie has beautiful work,” Heller observed. “Having worked with them, I can say that Gene and Alisa are extremely meticulous and detail-oriented; their combination of talent and agility appeals to agencies and clients.” Also appealing to Heller is Apple Pie Tabletop’s brisk international... Read More