Digital agency Digital Pulp has hired Khoi Nguyen Truong–UX design veteran, teacher and trainer–as a UX designer. She will report to Sarah Blecher, Digital Pulp partner and director user experience,
At Digital Pulp, Truong will be working with a cross-disciplinary team to develop a creative approach to interface navigation and create impactful, sustainable solutions for the agency’s broad range of clients, including The Juilliard School, NYU School of Professional Studies, MIT Sloan School of Management, and Visiting Nurse Service of New York (VNSNY).
Truong joins Digital Pulp with extensive experience in user experience strategy and design, having worked at Experience Dynamics Inc. in Portland, Ore., as an interaction designer, and as a user experience researcher and project manager at Tellum in New York. She also recently served as an educational technologist and project manager at Columbia University’s Center for New Media Teaching and Learning.
Google Opens Its Defense In Antitrust Case Alleging Monopoly Over Online Ad Technology
Google opened its defense against allegations that it holds an illegal monopoly on online advertising technology Friday with witness testimony saying the industry is vastly more complex and competitive than portrayed by the federal government.
"The industry has been exceptionally fluid over the last 18 years," said Scott Sheffer, a vice president for global partnerships at Google, the company's first witness at its antitrust trial in federal court in Alexandria.
The Justice Department and a coalition of states contend that Google built and maintained an illegal monopoly over the technology that facilitates the buying and selling of online ads seen by consumers.
Google counters that the government's case improperly focuses on a narrow type of online ads — essentially the rectangular ones that appear on the top and on the right-hand side of a webpage. In its opening statement, Google's lawyers said the Supreme Court has warned judges against taking action when dealing with rapidly emerging technology like what Sheffer described because of the risk of error or unintended consequences.
Google says defining the market so narrowly ignores the competition it faces from social media companies, Amazon, streaming TV providers and others who offer advertisers the means to reach online consumers.
Justice Department lawyers called witnesses to testify for two weeks before resting their case Friday afternoon, detailing the ways that automated ad exchanges conduct auctions in a matter of milliseconds to determine which ads are placed in front of which consumers and how much they cost.
The department contends the auctions are finessed in subtle ways that benefit Google to the exclusion of would-be competitors and in ways that prevent... Read More