Ciaran Rogers has joined creative agency Cutwater as sr. digital strategist. Rogers will be responsible for enhancing digital strategy and analytics across all of Cutwater’s accounts and integrated teams.
Prior to Cutwater, Rogers was at KBS as a planning director where he led efforts for the investment company Vanguard. Rogers has also held positions at agencies Hanft Raboy and Partners, Night, Euro RSCG and has freelanced for agencies DDB and Razorfish. Rogers began his advertising career at McCann Erickson, working on the global management of MasterCard’s Priceless Campaign. After a few years in account management, he made the jump to planning where he continued working on MasterCard as well as contributing to planning for Wendy’s and Major League Baseball.
“As we expand our client base and the type of work we do, people like Ciaran will help drive our ideas and business,” said Christian Hughes, president and principal of Cutwater. “He has a strong pedigree and will strengthen our left brain as we navigate the complex a more data centric media landscape.”