Production and post house Optimus has hired editor Caleb Hepler whose award-winning work includes the Geico “Unskippable” series of spots for The Martin Agency, which took home 10 Lions from Cannes this year, as well as the prestigious Grand Prix for Film. Directed by the Terri Timely team at Park Pictures, the “Unskippable” fare was cut by Hepler when he was with Whitehouse Post.
Originally from DeKalb, Ill., Hepler studied film and video at Columbia College. He started in the business immediately after graduation with an internship at Red Car. After that, he joined Whitehouse Post first as an intern and later as an assistant editor, where he soon started cutting his own work. In addition to Geico, Hepler’s body of work includes such brands as Eggo, Firestone, Kellogg’s, McDonald’s, Oscar Mayer and Walmart.
“I had an opportunity to meet with several people from Optimus, and it feels like such a natural fit,” commented Hepler. “There is so much to look forward to with the new space in the Wrigley Building and Optimus’ goals for editorial.”
Optimus maintains offices in Chicago, Santa Monica and New York. A one-stop shop, Optimus and its production arm One at Optimus offer a full suite of creative services, including production, editing, color correction, visual effects and design, audio mixing and finishing.
