Production/post company Odd Machine has hired executive producer Lisa Burke to helm its operations in Chicago and Los Angeles. She spent the past year freelancing and prior to that served as head of production at mcgarrybowen. Earlier she was EP for JWT and a sr. freelance producer throughout Chicago.
During her career, Burke has worked with assorted brands including Disney, Miracle Whip, Nestle, McDonald’s, Bud Light, Sears and Pizza Hut.
Odd Machine opened their second Chicago location earlier this year. The new location has allowed the company to expand both its production studio as well as postproduction services which now include three editorial suites, color correction, 2D and 3D graphics and the addition of audio and mix, provided by a partnership with Soundcake audio.
Burke joins fellow producers Elizabeth Collins of the L.A. office and Alec Pinkston who oversees the company’s west side Chicago studio and animation department. Recent work includes pieces with Fenton in San Francisco, Grey NY and Upworthy plus a collaboration with Nick Offerman on the Jeff Tweedy “Low Key” music video.
Editor Chris Shegich, Odd Machine co-founder, said, “Our brand and culture are pretty unique, a little different from other companies, and Lisa fits right in. We’re looking forward to her spearheading business development and overseeing clients.”
Google Opens Its Defense In Antitrust Case Alleging Monopoly Over Online Ad Technology
Google opened its defense against allegations that it holds an illegal monopoly on online advertising technology Friday with witness testimony saying the industry is vastly more complex and competitive than portrayed by the federal government.
"The industry has been exceptionally fluid over the last 18 years," said Scott Sheffer, a vice president for global partnerships at Google, the company's first witness at its antitrust trial in federal court in Alexandria.
The Justice Department and a coalition of states contend that Google built and maintained an illegal monopoly over the technology that facilitates the buying and selling of online ads seen by consumers.
Google counters that the government's case improperly focuses on a narrow type of online ads — essentially the rectangular ones that appear on the top and on the right-hand side of a webpage. In its opening statement, Google's lawyers said the Supreme Court has warned judges against taking action when dealing with rapidly emerging technology like what Sheffer described because of the risk of error or unintended consequences.
Google says defining the market so narrowly ignores the competition it faces from social media companies, Amazon, streaming TV providers and others who offer advertisers the means to reach online consumers.
Justice Department lawyers called witnesses to testify for two weeks before resting their case Friday afternoon, detailing the ways that automated ad exchanges conduct auctions in a matter of milliseconds to determine which ads are placed in front of which consumers and how much they cost.
The department contends the auctions are finessed in subtle ways that benefit Google to the exclusion of would-be competitors and in ways that prevent... Read More