Bicoastal post, VFX and design studio Ntropic has brought Ryan Duggan aboard as creative director in its NYC office. He comes to Ntropic after a three-and-a-half-year stint at Click 3X where he was sr. art director for commercial and broadcast clients including Verizon, HBO, Olay, MasterCard, Nat Geo, Wendy’s, and Movado. Duggan is best known for his work on Wendy’s Tweetathon.
At Ntropic, Duggan joins top industry talent including EP Kathrin Lausch and sr. producer Kara Holmstrom in New York. He will work on a variety of accounts with a focus on visual design and animation for beauty, fashion and consumer products brands. Duggan also has a keen interest in ways to combine emerging technologies like VR and AR with art and design.
“We love Ryan’s focus and level of craft around design,” said Tom Wright, managing director, Ntropic. “He consistently creates appropriately elegant and transformative images for his clients and we’re thrilled to have him bring his sensibility to our offering in New York.
Google Opens Its Defense In Antitrust Case Alleging Monopoly Over Online Ad Technology
Google opened its defense against allegations that it holds an illegal monopoly on online advertising technology Friday with witness testimony saying the industry is vastly more complex and competitive than portrayed by the federal government.
"The industry has been exceptionally fluid over the last 18 years," said Scott Sheffer, a vice president for global partnerships at Google, the company's first witness at its antitrust trial in federal court in Alexandria.
The Justice Department and a coalition of states contend that Google built and maintained an illegal monopoly over the technology that facilitates the buying and selling of online ads seen by consumers.
Google counters that the government's case improperly focuses on a narrow type of online ads โ essentially the rectangular ones that appear on the top and on the right-hand side of a webpage. In its opening statement, Google's lawyers said the Supreme Court has warned judges against taking action when dealing with rapidly emerging technology like what Sheffer described because of the risk of error or unintended consequences.
Google says defining the market so narrowly ignores the competition it faces from social media companies, Amazon, streaming TV providers and others who offer advertisers the means to reach online consumers.
Justice Department lawyers called witnesses to testify for two weeks before resting their case Friday afternoon, detailing the ways that automated ad exchanges conduct auctions in a matter of milliseconds to determine which ads are placed in front of which consumers and how much they cost.
The department contends the auctions are finessed in subtle ways that benefit Google to the exclusion of would-be competitors and in ways that prevent... Read More