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    Avid-commissioned indie study finds growing confidence in media asset management technology

    By SHOOTUpdated:No Comments1125 Views

    Survey of 125 global media leaders shows that 66% lowered multi-platform distribution costs, 50% improved collaboration, and 54% enabled new revenue streams via MAM

    BURLINGTON, Mass. --

    Avid (Nasdaq: AVID) today announced new research findings that reveal how the leaders of major global media enterprises are using MAM to improve collaboration and operational efficiency, reduce costs, drive revenue, and deliver a higher return on investment (ROI). The independent study was conducted by Ovum and commissioned by Avid, one of the largest suppliers of media asset management (MAM) solutions in the marketplace, and the company behind Avid Everywhere. The research demonstrates that industry leaders are driving substantial gains by using MAM to enhance collaboration, lower multi-platform distribution costs, and open new revenue streams.

    “Many content production and broadcasting infrastructures are built on disconnected solutions that lack the agility, scalability, and efficiency needed to monetize assets across every stage of the content lifecycle,” stated Jeff Rosica, sr. VP, worldwide field operations at Avid. “Ovum’s latest research convincingly demonstrates how cutting-edge MAM solutions, such as Avid Interplay | MAM, enable global media enterprises to improve operational efficiency, reduce costs, and effectively manage the entire media content lifecycle.”

    “The data we collected shows that media executives are evolving their perception of MAM from a standalone rich media storage repository to an enabler of end-to-end integrated media asset production and distribution workflows,” said Kedar Mohite, senior analyst, Media & Broadcast Technology, Ovum. “By deploying a unified MAM system, media enterprises can streamline multi-platform asset distribution and monetize premium time-based media assets on multiple non-linear channels.”

    The Ovum research shows that integrated digital content platforms are essential for competing in today’s content everywhere world. MAM boosts collaboration and productivity by enabling production teams to access media assets from any location. MAM solutions help media enterprises to reduce lifecycle costs and deliver content to audiences via new multi-platform delivery services. By using MAM as a strategic tool to accelerate multi-platform asset monetization, organizations can gain significant ROI.

    Top data points include:

        MAM implementations are delivering strong results for top media organizations
            66% of surveyed executives lowered the cost of multi-platform distribution
            50% improved real-time collaboration of creative media professionals
            52% improved delivery of personalized content on connected devices
            54% enabled new revenue streams across multiple channels

        MAM can deliver strong return on investment and revenue growth
            50% of media executives plan to increase MAM spending over the next five years
            82% see MAM delivering more than 10% of ROI
            The ability to quickly introduce new online video services has resulted into average revenue increase of 17% on these new platforms

        MAM can reduce costs
            On average, media organizations are reducing multi-platform distribution costs 19-20% with their MAM deployments

    The Ovum study also found that unified MAM systems enable media organizations to maximize content monetization and generate tangible benefits for advertisers in the form of contextual advertising, by delivering rich content across multiple screens.

    Tags:Avidmedia asset managementOvum



    Yorick Le Saux Connects With Writer-Director Steve McQueen On “Blitz”

    Friday, November 22, 2024

    When opportunity knocked, cinematographer Yorick Le Saux, AFC couldn’t answer in the affirmative--though he desperately wanted to. Scheduling conflicts forced him to turn down overtures from director Steve McQueen on a couple of occasions--the first being for a commercial, followed several years later by a query as to the DP’s availability for what turned out to be the acclaimed Small Axe anthology. Thankfully, though, the third time proved to be the charm as McQueen once again reached out to Le Saux and the two wound up collaborating together on Blitz (Apple Original Films). McQueen, a Best Picture Oscar winner for 12 Years a Slave, wrote and directed Blitz, which makes its streaming debut today (11/22) on Apple TV+ after a wide theatrical release. Blitz, short for the Germans’ blitzkrieg bombing of London during World War II, is told largely through the eyes of a nine-year-old boy, George (portrayed by Elliott Heffernan), whose single mom, Rita (Saoirse Ronan), had made the heartaching decision to send him to the countryside with thousands of other schoolchildren to flee the devastating aerial attacks. The prospect of being separated from his mother and grandfather is traumatic for George who at his young age has also felt the sting of prejudice, having been ridiculed about his mixed-race heritage. Le Saux shared that going into Blitz, his only connection to World War II was what he heard about it from his parents and grandparents. But he was eager to work with McQueen and found that upon delving deeper into the subject matter he felt a profound bond to the story, which carries relevance to today. Le Saux said this gave him a sense of purpose to help realize the writer-director’s vision for the... Read More

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