MING Utility and Entertainment Group has promoted Joanna Crean and Rasmus Keger to creative directors. They will help lead MING’s creative development, reporting directly to founding partner, chairman and CCO Linus Karlsson. Rasmus was upped from associate creative director while Crean had been a copywriter.
Crean and Keger first met at R/GA while working on award-winning projects such as Adam Tensta’s One Copy Song, which launched the Swedish hip-hop artist’s new single with one copy via a Facebook app. One Copy Song won two Cannes Gold Lions, two One Show Gold Pencils and a Yellow Pencil at D&AD.
At R/GA Crean and Keger also worked on Nike Free Arena, a social activation that took athletes from every arena–even those that’d never find themselves going head-to-head–and put them in direct competition. Keger later joined McCann to work under Karlsson on the IKEA account, while Crean spent the four years at R/GA working on Nike and Samsung.
At MING, Crean and Keger worked together on an award-winning campaign, Altitude Drop, the first-ever ski film to launch from 13,000 feet. The project was honored with a 2015 One Show Pencil in UX/UI.