Jill Frank has become the first ever sr. content producer at Epsilon, which is known to many people as a data management company. At her new roost, she will report to chief creative officer John Immesoete (whose ad pedigree includes DDB and Leo Burnett).
Based in Chicago, Frank will produce all digital content, TV commercials, pitch reels and other fare for the agency. Her hire marks another step in Epsilon’s evolution to a marketing services company turning out creative product this is data driven.
“Jill is not a typical agency producer,” said Immesoete. “She sees and understands the benefit of content delivered to data-specified audiences, which is the future of advertising.”
Frank joins Epsilon from Harpo Productions where she worked since 2005 as a TV producer, creating on and off-air promos, integrated marketing and branded entertainment content for OWN: The Oprah Winfrey Network and before that for The Dr. Oz Show and The Oprah Winfrey Show.
Frank started her career in front of the camera as a news anchor/field producer for a local TV station in Malibu. She was also an assignment editor/producer at MTV before moving to public relations and then on to Harpo.
She also writes and produces comedy for the stage and screen, and has been featured on secondcitynetwork.com. In 2013, Frank graduated from The Second City Training Center’s comedy writing program.
Google Opens Its Defense In Antitrust Case Alleging Monopoly Over Online Ad Technology
Google opened its defense against allegations that it holds an illegal monopoly on online advertising technology Friday with witness testimony saying the industry is vastly more complex and competitive than portrayed by the federal government.
"The industry has been exceptionally fluid over the last 18 years," said Scott Sheffer, a vice president for global partnerships at Google, the company's first witness at its antitrust trial in federal court in Alexandria.
The Justice Department and a coalition of states contend that Google built and maintained an illegal monopoly over the technology that facilitates the buying and selling of online ads seen by consumers.
Google counters that the government's case improperly focuses on a narrow type of online ads — essentially the rectangular ones that appear on the top and on the right-hand side of a webpage. In its opening statement, Google's lawyers said the Supreme Court has warned judges against taking action when dealing with rapidly emerging technology like what Sheffer described because of the risk of error or unintended consequences.
Google says defining the market so narrowly ignores the competition it faces from social media companies, Amazon, streaming TV providers and others who offer advertisers the means to reach online consumers.
Justice Department lawyers called witnesses to testify for two weeks before resting their case Friday afternoon, detailing the ways that automated ad exchanges conduct auctions in a matter of milliseconds to determine which ads are placed in front of which consumers and how much they cost.
The department contends the auctions are finessed in subtle ways that benefit Google to the exclusion of would-be competitors and in ways that prevent... Read More