Wieden+Kennedy Shanghai has appointed Bryan Tilson as its managing director. He will partner with executive creative director Yang Yeo to oversee the business and overall performance of W+K Shanghai.
Tilson has an upstanding history with W+K. Before moving to W+K Shanghai in 2011 as business director on Nike China, Tilson had joined W+K Portland in 2008 as an account supervisor on American retailer Target. As a business director on Nike China for the past three and a half years, Tilson has led a diverse team of both local and expat talent to create world-class creative work for Nike, including the award-winning “Find Your Greatness” Chinese social media campaign. He has continued to successfully collaborate across the W+K network and to develop strong relationships with senior leadership at Nike China.
“I am happy that one of our very own has been rightfully ready for the role of managing director in Shanghai,” said Dave Luhr, W+K president. “Over the past year, Bryan has done a great job on Nike China, and he has done an equally great job at assimilating into China. China is now at its turning point, which is full of change, excitement and possibility. Bryan’s skill will help further our full potential in China. I am confident that the Bryan/Yang partnership will be an inspiring team that produces strong results for the agency.”