Purdue University’s Hall of Music Productions has deployed ChyronHego’s Paint telestration tool in its sports-production workflows to add on-screen graphics to replays when covering Purdue football and basketball games. Shown on video boards inside the football stadium and basketball arena, the “illustrated replays” provide a broadcast-like experience for fans in attendance. Hall of Music Productions not only serves as the in-house production company for Purdue University’s performing arts venues, but also provides production services to other clients on and off campus–in this case, the university’s athletic department.
“The challenge we are facing now is how to bring fans into the stadium while providing the same experiences they can get watching the game at home on television. Broadcasters have long used on-screen illustrations and graphics during replays to demonstrate an idea or make a point about the action for the people who are watching on TV. Paint provides us the means to show fans in the stands the same type of replays on our in-house video screens that they can see in their living rooms,” said Scott Horton, creative director and game day video director at Hall of Music Productions. “Paint is more than just a telestration tool; it’s a high-quality analysis tool that does a great job of indicating the significance of a play. Given its power and features, you would think Paint would be a complex tool, but it’s easy to use — our team learned it in a day. It was also surprisingly affordable. What’s more, because we can use Paint to insert sponsor logos, it opens up new revenue opportunities.”
Starting last fall with the 2014 football season, Hall of Music Productions began using Paint in a common control room that serves both the Ross-Ade Stadium (for football) and Mackey Arena (for basketball). Paint lets anyone on the production team, whether in front of or behind the camera, visually analyze game-play by adding graphics and highlighting video using Paint’s variety of feature-rich telestration tools. The resulting combination of replay, graphics, and analysis is what ChyronHego calls “illustrated replay,” displayed on in-house video boards to enhance the experience for people in the stands. For example, a commentator might draw a virtual line to show the trajectory of a pass in football or the height of a jump shot in basketball, or add a graphic to indicate the distance to the next first down.
With Paint, Hall of Music Productions also has the potential to generate more ad revenue. For example, the production team could show second or even third replays of the same play, using Paint to show different camera angles and key a different virtual logo each time in order to monetize each of the replays. With Paint’s many telestration tools, users can also manipulate the logos in different ways, such as making them static or animated, or adjusting the opacity to make them more or less transparent.
Paint has a wide selection of graphics highlighting tools, a built-in chroma keyer, and an integrated camera-tracking capability that enables production teams to create compelling content simply and swiftly. Within a game, Hall of Music Productions can create dozens of live telestrated clips or store them at the ready for near-live replays or postgame analysis.
“Through Hall of Music Productions, Purdue University is the first NCAA Division I school to integrate Paint into its sports productions,” said Johan Apel, president and CEO, ChyronHego. “We’re pleased to be able to help Purdue and its production team not only create a better experience for fans but potentially generate more revenue as well. This deployment at Purdue is a great example of Paint’s potential to boost production values within college sports venues themselves.”
Google Opens Its Defense In Antitrust Case Alleging Monopoly Over Online Ad Technology
Google opened its defense against allegations that it holds an illegal monopoly on online advertising technology Friday with witness testimony saying the industry is vastly more complex and competitive than portrayed by the federal government.
"The industry has been exceptionally fluid over the last 18 years," said Scott Sheffer, a vice president for global partnerships at Google, the company's first witness at its antitrust trial in federal court in Alexandria.
The Justice Department and a coalition of states contend that Google built and maintained an illegal monopoly over the technology that facilitates the buying and selling of online ads seen by consumers.
Google counters that the government's case improperly focuses on a narrow type of online ads — essentially the rectangular ones that appear on the top and on the right-hand side of a webpage. In its opening statement, Google's lawyers said the Supreme Court has warned judges against taking action when dealing with rapidly emerging technology like what Sheffer described because of the risk of error or unintended consequences.
Google says defining the market so narrowly ignores the competition it faces from social media companies, Amazon, streaming TV providers and others who offer advertisers the means to reach online consumers.
Justice Department lawyers called witnesses to testify for two weeks before resting their case Friday afternoon, detailing the ways that automated ad exchanges conduct auctions in a matter of milliseconds to determine which ads are placed in front of which consumers and how much they cost.
The department contends the auctions are finessed in subtle ways that benefit Google to the exclusion of would-be competitors and in ways that prevent... Read More