Oishii Creative has brought Danixa Diaz on board as executive producer. She joins the company with two decades of creative, production and design industry experience spanning commercials, broadcast, feature film, gaming and experience design. In 2012, Diaz founded representation firm iartists after spending seven years leading business development at Imaginary Forces. The hiring of Diaz represents the next growth phase for Oishii, which since its launch in 2002 has evolved from a traditional design studio to a multidisciplinary full-service creative solutions studio.
Diaz’s career began in Miami in the mid-90s and took off in Los Angeles when she became EP at Three Ring Circus. She fondly remembers this period as the birth of today’s mixed-media companies, as they were combining creative solutions from motion graphics to live action–all across new media platforms.
Diaz went on to lead business development for Imaginary Forces. During her seven-year tenure with the award-winning creative studio, she remembers taking the first call with Mad Men creator Matthew Weiner, who was looking to commission the show’s now legendary, Emmy-honored title design. Diaz would eventually sit on the Emmy Title Design Executive Committee.
Other highlights from Diaz’s career include an American Express campaign via Ogilvy, which introduced her to Joan Gratz, one of her biggest influences. The Oscar-winning artist would go on to participate in an all-women creative panel that Diaz organized for the annual PromaxBDA Conference.
