Translation has expanded its leadership roster with the addition of executive creative director Betsy Decker whose work over the years has earned honors at the One Show, Art Directors Club, ANDYs, and Epica Awards. At Translation, she will partner with CCO John Norman in the oversight of the agency’s creative output.
Decker’s creative exploits span such brands as Nike, adidas, Coca-Cola, and Heineken. She signed on with Translation as ECD following a successful stint as a freelance creative on the agency’s “I’MPERFECT” campaign for American Eagle Outfitters.
Prior to joining Translation, Decker served as an ECD for global creative services firm Sid Lee, playing a key role in the launch of its NYC office. From 2007 to 2010, Decker acted as an associate creative director and copywriter at Wieden + Kennedy Amsterdam, where she first worked with Translation’s Norman. Before joining W+K Amsterdam, she spent time at 72andSunny—where she launched the popular DC Girls brand—and at TBWAChiatDay.
