ARRI Inc. has hired Randy Read as specifications sales manager for lighting, reporting to John Gresch, VP, lighting products. Read’s primary focus will involve building and managing a network of representatives to support the design and installation of ARRI’s lighting products in educational and broadcast television studios. His initial territorial coverage is North America.
Read comes to ARRI with over 20 years of experience as a lighting director, designer and manager in both theatrical and broadcast operations. While working for Christian Broadcast Network in Virginia Beach, he designed and managed one of the first complete broadcast studio conversions from conventional lighting to a total LED solution. Read will work closely with Michael Keppler, manager, lighting systems, who will continue to provide design and engineering support for ARRI lighting installations in the Americas.
Google Opens Its Defense In Antitrust Case Alleging Monopoly Over Online Ad Technology
Google opened its defense against allegations that it holds an illegal monopoly on online advertising technology Friday with witness testimony saying the industry is vastly more complex and competitive than portrayed by the federal government.
"The industry has been exceptionally fluid over the last 18 years," said Scott Sheffer, a vice president for global partnerships at Google, the company's first witness at its antitrust trial in federal court in Alexandria.
The Justice Department and a coalition of states contend that Google built and maintained an illegal monopoly over the technology that facilitates the buying and selling of online ads seen by consumers.
Google counters that the government's case improperly focuses on a narrow type of online ads — essentially the rectangular ones that appear on the top and on the right-hand side of a webpage. In its opening statement, Google's lawyers said the Supreme Court has warned judges against taking action when dealing with rapidly emerging technology like what Sheffer described because of the risk of error or unintended consequences.
Google says defining the market so narrowly ignores the competition it faces from social media companies, Amazon, streaming TV providers and others who offer advertisers the means to reach online consumers.
Justice Department lawyers called witnesses to testify for two weeks before resting their case Friday afternoon, detailing the ways that automated ad exchanges conduct auctions in a matter of milliseconds to determine which ads are placed in front of which consumers and how much they cost.
The department contends the auctions are finessed in subtle ways that benefit Google to the exclusion of would-be competitors and in ways that prevent... Read More