U.K.-based Littlefox Communications has chosen Aframe’s Cloud Video Platform as a collaborative space to manage and edit the video content it creates for its clients. As a digital communications company specializing in video to aid and develop business strategies for global organizations, Littlefox knew it needed a “one to many” solution that would allow easy access to content regardless of the team’s location.
Littlefox works with a wide variety of companies, editors, production teams and animators across the globe and was looking for a cloud-based platform that could easily accommodate the versatile way in which it collaborates.
Prior to Aframe, Littlefox relied on courier services and the costly use of hard disk drives. Joanna Lewis, CEO, Littlefox, commented, “Before using Aframe the process of sharing footage was a lot slower and more costly. It could sometimes take up to a week for footage to make it into the editing process previously, but now we can share, edit and finalize footage in a day if we need to. It has completely changed our workflow.”
Littlefox is now able to ensure content is shared efficiently with various contributors across the globe in real time without the burden of making copies. For Littlefox, this ease of collaboration is one of the main benefits of the cloud-based video platform.
This became even more apparent when Littlefox was commissioned to work on a campaign with Macmillan Cancer Care. “When working on the Macmillan campaign, we were lucky enough to work with a young and talented animator based in New York,” said Lewis. “She was able to brainstorm ideas and upload content to be reviewed and edited with ease and speed; without Aframe this just wouldn’t have been possible. For me, this is the best thing about Aframe and the ease of the cloud. It doesn’t matter where the team is or what time zone they work in, everything can be done in a timely and efficient manner; resulting in innovative and quality content.”
As Littlefox has evolved, so has Aframe. The Aframe team has been able to support the growing requirements and functionality necessary for Littlefox to produce quality content that can be shared and reviewed with ease. “Aframe as a platform has grown significantly over the time we have been working with them and as a result, the platform has become a very central part of the overall workflow at Littlefox,” added Lewis. They really have been able to grow with us as a team and take into account our needs and requirements. As a digital communications company, our requirements have been and always will be slightly different to some of the larger companies that Aframe works with, but this has never been an issue. They have always provided us with the support, resource and functionality that we needed.”
She concluded, “Overall the relationship with Aframe has been excellent. Not only do they supply us with the very best functionality and allow us to save huge amounts of time in the reviewing and editing process, but they also make it possible for us to have the best team behind us. We work with editors and clients across the UK and indeed all over the world. This just wouldn’t be possible without Aframe.”
Google Opens Its Defense In Antitrust Case Alleging Monopoly Over Online Ad Technology
Google opened its defense against allegations that it holds an illegal monopoly on online advertising technology Friday with witness testimony saying the industry is vastly more complex and competitive than portrayed by the federal government.
"The industry has been exceptionally fluid over the last 18 years," said Scott Sheffer, a vice president for global partnerships at Google, the company's first witness at its antitrust trial in federal court in Alexandria.
The Justice Department and a coalition of states contend that Google built and maintained an illegal monopoly over the technology that facilitates the buying and selling of online ads seen by consumers.
Google counters that the government's case improperly focuses on a narrow type of online ads — essentially the rectangular ones that appear on the top and on the right-hand side of a webpage. In its opening statement, Google's lawyers said the Supreme Court has warned judges against taking action when dealing with rapidly emerging technology like what Sheffer described because of the risk of error or unintended consequences.
Google says defining the market so narrowly ignores the competition it faces from social media companies, Amazon, streaming TV providers and others who offer advertisers the means to reach online consumers.
Justice Department lawyers called witnesses to testify for two weeks before resting their case Friday afternoon, detailing the ways that automated ad exchanges conduct auctions in a matter of milliseconds to determine which ads are placed in front of which consumers and how much they cost.
The department contends the auctions are finessed in subtle ways that benefit Google to the exclusion of would-be competitors and in ways that prevent... Read More