At NAB from April 13-16, Rohde & Schwarz DVS will be demonstrating how TV studios can efficiently realize production workflows in 4K–from ingest to studio playout–with the help of the ingest and production server R&S VENICE 4K. NAB visitors will be able to experience a 4K studio production workflow with R&S VENICE at booth SL1105.
With the launch of the new R&S VENICE 4K server, which gets its preview at NAB 2015, Rohde & Schwarz DVS is meeting the increasing demand for production of 4K content. The ingest and production server enables TV studios to set up file-based studio production workflows in 4K which resemble HD workflows in their simplicity. R&S VENICE 4K allows direct recording in 4K without any time-consuming stitching processes. The material is synchronously converted to HD-SDI and saved as a file. This parallel generation of both HD and 4K content provides TV studios with a feasible transition option until content is broadcast entirely in 4K.
With its ingest and production server, Rohde & Schwarz DVS is laying a solid foundation for successful 4K production and helping broadcasters meet today’s challenges. On the one hand they want to meet their customers’ demands for 4K content while at the same time producing content fast and economically–without having to settle on any specific workflow requirements. Here, the multi-format capability of R&S VENICE 4K comes into its own: It offers production freedom as workflows can easily and flexibly be adjusted to meet changing needs. Since external storage solutions can be addressed directly without any gateway hardware, R&S VENICE 4K creates the ideal opportunity for workflows to be as fast as in HD production.
Timo Klages, product manager broadcast solutions at Rohde & Schwarz DVS, stated, “It is and will remain our primary goal to set new studio-production standards with our ingest and production server VENICE. Never before has 4K production been as easy as with VENICE 4K. The ingest and production server is a tremendous help to broadcasters, enabling them to migrate to 4K production without them having to completely reorganize their workflows.”
Google Opens Its Defense In Antitrust Case Alleging Monopoly Over Online Ad Technology
Google opened its defense against allegations that it holds an illegal monopoly on online advertising technology Friday with witness testimony saying the industry is vastly more complex and competitive than portrayed by the federal government.
"The industry has been exceptionally fluid over the last 18 years," said Scott Sheffer, a vice president for global partnerships at Google, the company's first witness at its antitrust trial in federal court in Alexandria.
The Justice Department and a coalition of states contend that Google built and maintained an illegal monopoly over the technology that facilitates the buying and selling of online ads seen by consumers.
Google counters that the government's case improperly focuses on a narrow type of online ads — essentially the rectangular ones that appear on the top and on the right-hand side of a webpage. In its opening statement, Google's lawyers said the Supreme Court has warned judges against taking action when dealing with rapidly emerging technology like what Sheffer described because of the risk of error or unintended consequences.
Google says defining the market so narrowly ignores the competition it faces from social media companies, Amazon, streaming TV providers and others who offer advertisers the means to reach online consumers.
Justice Department lawyers called witnesses to testify for two weeks before resting their case Friday afternoon, detailing the ways that automated ad exchanges conduct auctions in a matter of milliseconds to determine which ads are placed in front of which consumers and how much they cost.
The department contends the auctions are finessed in subtle ways that benefit Google to the exclusion of would-be competitors and in ways that prevent... Read More