During the past month of giving, were you tempted to keep a gift you bought for someone else? Did the blue scarf you got for your mother highlight the color in your eyes better than it ever could in hers? In a holiday spot for Heineken, a man faces this dilemma and eventually succumbs to his desire.
Sean Modeca was the principal actor in this spot. The SAG/AFTRA Commercials Contract Standing Committee has granted a waiver to allow commercials to be available for viewing on SHOOTonline.com. The spots cannot be copied, downloaded or e-mailed.
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CLIENT
Heineken.
PRODUCTION CO.
Hungry Man, bicoastal/international.
Russ Lamoureux, director; Joost Van Starrenberg, DP; Stephen Orent, executive producer; Douglas Conte, line producer. Shot on location in New York.
AGENCY
Publicis in New York.
Peter Nicholson, chief creative officer; David Droga, worldwide creative director; Ken Ratcliffe, creative director/copywriter; Ted Royer, creative director/art director; Lauren Schneidmuller, producer.
EDITORIAL
Fluid, New York.
Scott Philbrook, editor; Christian Pulfer, assistant editor; Virginia Galvan, producer.
POST
Fluid.
David Sullivan, online editor.
Nice Shoes, New York.
Scott Burch, colorist.
AUDIO POST
Tonic, New York.
Jody Nazzaro, mixer.
SOUND DESIGN
Fluid.
Fred Szymanski, sound designer.