At NAB 2015, attendees will have the opportunity to experience emerging technologies and learn how to thrive in an industry where technology and consumer demands are ever-changing. Grass Valley, a Belden Brand, will discuss the latest technology trends, explore the challenges and benefits broadcasters will face in the future and offer guidance on suitable solutions based on their unique needs.
Grass Valley, along with Belden Inc., will participate in five Broadcast Engineering Conference (BEC) sessions while at NAB, focusing on IP workflow, IT infrastructure, 4K and how new technologies impact business models. Sessions include:
· “Workflow in the All-IP Facility,” presented by Chuck Meyer, chief technology officer of production, Grass Valley; Saturday, April 11, at 3:40 p.m. in the South Hall meeting room S219. As IP/IT moves deeper into broadcast studios and facilities, understanding the relationship between time and video production requirements is essential. Broadcasters should consider live production, playout and editing workflows—and their time requirements—to target, analyze and determine appropriate technology. Multiformat, multiscreen and multidistribution systems present several challenges to broadcast engineers. Picking the correct technology is essential, and attendees will learn how to provide the best financial performance for content creation and distribution.
· “Using SDN to Manage IP Infrastructure in a Broadcast Environment,” presented by Mark Hilton, vice president of infrastructure products, Grass Valley; Saturday, April 11, at 4:10 p.m. in the South Hall meeting room S219. Software-defined networking (SDN) is causing a revolution in the IP industry. How can it benefit the broadcast industry? Attendees will explore the promise and limitations of an SDN-controlled infrastructure, whether it is traditional SDI or IP-based components. Interoperability, state-of-the-industry standards, open-source software and a practical approach to leverage this and other IT-centric technologies will be discussed with the goal of providing a prudent roadmap for today’s broadcaster.
· “SDN: Is that a Router Control System?” presented by Sara Kudrle, product marketing manager, infrastructure, monitoring and control, Grass Valley; Tuesday, April 14, at 11 a.m. in the South Hall meeting room S227. As IP technology rapidly approaches broadcast production facilities, there will be a shift towards SDN and network function virtualization (NFV). Attendees will learn what these terms mean and how vendors are using them to mitigate issues of control, especially the challenges and options they bring to the table. Common questions and issues that arise when considering IP will be discussed such as latency, bandwidth management, quality of service (QoS), service level agreements (SLA) and general control issues.
· “4K and IP Converge,” presented by Sara Kudrle, product marketing manager, infrastructure, monitoring and control, Grass Valley; Tuesday, April 14, at 3 p.m. in the South Hall meeting room S227. As 4K and IP evolve and improve over time, their trajectories are bound to converge, especially within the broadcast arena. Since 4K can only be handled effectively within an IP domain, attendees will learn the driving factors, impacts and broadcaster benefits. Questions will include, “How can you take your facility from SD/HD/SDI to support 4K and IP, with the equipment you have today, and what are the options going forward?”
· “Shifting Media Economics: Impact on Strategy, Finance, and Technology.” Panel will be held during the Broadcast Management Conference (BMC) on Sunday, April 12, at 2:40 p.m. in the North Hall meeting room N235. The traditional economic model that has supported the broadcast and media industry for over 50 years is in a period of dynamic change. As a result, business models of media companies have changed dramatically. John Stroup, chief executive officer, Belden Inc., will join a panel of senior executives to discuss the factors driving purchase decisions, the realities of the market due to technological advances and how to respond to new business requirements.
“Our pool of talented technologists are dedicated to providing world-class innovations and educating broadcasters on how technological advances impact their business,” said Marco Lopez, president, Grass Valley. “By listening to and acknowledging our customers’ challenges, we’re able to offer valuable information to keep broadcasters Future-Ready. We hope NAB attendees will leave the conference with a greater understanding of where the industry is headed and how to successfully lead their business through these changes.”
