Rob Trostle has joined Droga5’s NY headquarters as executive design director, a new role at the agency. Reporting to chief creative officer Ted Royer, Trostle will oversee and grow the design department and its capabilities as he rolls out the creative vision for the team.
Trostle comes to Droga5 with more than 15 years of design and leadership experience. Having worked at agencies such as Mother and Anomaly throughout his career, Trostle had the opportunity to work with clients including Cole Haan, Target, Johnson & Johnson and Mitchum. Most recently, he founded a personal venture, Golden Arm, to explore the relationship between business and design while cultivating powerful stories for forward-thinking brands. In addition to his personal and professional projects, Trostle has been teaching advertising concepts and campaigns at Parsons The New School for Design for the past four years.
Trostle said. “My hope is to help brands find business solutions and discover new opportunities through design and, ultimately, the campaigns we create.”
Review: Writer-Director Coralie Fargeat’s “The Substance”
In its first two hours, "The Substance" is a well-made, entertaining movie. Writer-director Coralie Fargeat treats audiences to a heavy dose of biting social commentary on ageism and sexism in Hollywood, with a spoonful of sugar- and sparkle-doused body horror.
But the film's deliciously unhinged, blood-soaked and inevitably polarizing third act is what makes it unforgettable.
What begins as a dread-inducing but still relatively palatable sci-fi flick spirals deeper into absurdism and violence, eventually erupting — quite literally — into a full-blown monster movie. Let the viewer decide who the monster is.
Fargeat — who won best screenplay at this year's Cannes Film Festival — has been vocal about her reverence for "The Fly" director David Cronenberg, and fans of the godfather of body horror will see his unmistakable influence. But "The Substance" is also wholly unique and benefits from Fargeat's perspective, which, according to the French filmmaker, has involved extensive grappling with her own relationship to her body and society's scrutiny.
"The Substance" tells the story of Elisabeth Sparkle, a famed aerobics instructor with a televised show, played by a powerfully vulnerable Demi Moore. Sparkle is fired on her 50th birthday by a ruthless executive — a perfectly cast Dennis Quaid, who nails sleazy and gross.
Feeling rejected by a town that once loved her and despairing over her bygone star power, Sparkle learns from a handsome young nurse about a black-market drug that promises to create a "younger, more beautiful, more perfect" version of its user. Though she initially tosses the phone number in the trash, she soon fishes it out in a desperate panic and places an order.
The one rule to follow is that... Read More