Danilo Boer, a sr. creative director, has been appointed as head of art and design at BBDO New York , a new position. In this role, Danilo will be responsible for raising the level and quality of work across the board and will report directly to Greg Hahn, CCO New York, and David Lubars, CCO of BBDO Worldwide.
“Anybody who has worked with Danilo knows that he is a creator with impeccable taste, unbridled enthusiasm and a gift for elevating the work,” said Hahn. “He’ll be doing what he’s been doing since he started here – we’re just making it official.”
Danilo joined BBDO New York in 2009 as an art director. During this time, he has created award-winning work for clients such as AT&T, Foot Locker, Guinness, Mountain Dew and Visa. Danilo has been chosen as an ADC Young Gun of 2009, named on a 30 under 30 list and served as a juror at the Cannes Lions Festival in 2014. Over the course of his career, Danilo has won more than 20 Lions including a Cannes Lion Grand Prix for Billboard Magazine.
Prior to joining BBDO New York, Danilo was at Almap BBDO in Brazil, where he worked on a wide variety of clients and brands, from Pepsi to Volkswagen, Havaianas, Getty Images, and Billboard Magazine.
SCHROM x Yacht Club and Be Electric Studios Launch Electric XR for Virtual Production
SCHROM x Yacht Club, a full-service live-action, tabletop, and postproduction company, has teamed with Be Electric Studios, a soundstage, equipment rental, and virtual production company, to launch Electric XR, a virtual production collective.
Industry veteran Thomas Rossano will lead the new venture, which provides advanced virtual production solutions across multiple facilities. He brings over 25 years of experience in live-action, tabletop, postproduction and talent curation to enhance Electric XR’s offerings as a resource for brands and agencies, as well as other production companies in need of virtual production solutions. Additionally Rossano continues to serve as EP at XR New York (XR-NY), a role he’s held since December 2022. SCHROM x Yacht Club originally established XR-NY to help provide XR services for third-party rentals. While XR-NY will continue to function independently for SCHROM X Yacht Club, it now operates under the Electric XR umbrella.
Rossano’s expertise spans producing live-action commercials, branded content, interactive and experiential content. In addition to leading Electric XR, he holds responsibilities at SCHROM x Yacht Club which include driving business development, collaborating with sales reps and expanding the company’s creative talent network. Rossano’s career includes serving as an exec producer at Hungry Man for about 11 years, right from that company’s inception. He then went on to become a partner at Station Film where he also had a lengthy tenure. Later he was a partner at PRISM. Then after the pandemic hit, he became a freelance EP for nearly two years, looking into opportunities in virtual production, which led him to XR NY and now Electric XR. Over the years, he has produced high-profile... Read More