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    Walczak, Ogilvie leave Zulu Alpha Kilo to open The Garden

    By SHOOTUpdated:No Comments401 Views
    TORONTO --

    Shari Walczak and Shane Ogilvie, former Zulu Alpha Kilo (ZAK) executives, have left their posts at the agency to open up creative company The Garden.

    Ogilvie, previously ZAK’s executive creative director, and Walczak, formerly its executive planning director, promise a holistic approach to The Garden’s creative offering, which includes making marketers a part of the entire process and working with all divisions of a company to design and deliver the best possible brand experience.

    “It can no longer be just about buying impressions; it has to be about making them,” said Walczak. “The customer now controls the conversation, which means the experience has to align with the promise at every point of contact.”

    Ogilvie and Walczak said The Garden will employ a unique model wherein teams of experts will be custom built and brought in to address specific problems. They could include technologists, interior designers or even hospitality consultants. It’s not just about writers and art directors anymore.

    “The problem to be solved drives the decision on who’s brought in,” said Ogilvie.

    “Of course, everyone is asking ‘will you still make advertising’ and the answer is yes, if that’s what the solution dictates, but we’re also happy to partner with a company’s AOR, in-house creative department or a third-party content creator to bring an idea to life,” added Walczak.

    The Garden is currently working with several companies who have shown interest in the new model and hope to announce some formal partnerships in the coming weeks.

    Ogilvie has over 15 years of industry experience at some of the most creative agencies in both in Canada and the US and has worked on some of North America’s biggest brands, including Bell, Coca-Cola, Corona, Tabasco, Capital One, Audi and Budweiser. Ogilvie’s work has been awarded both at home and around the world, including Cannes Lions, The Clios, The New York Festivals and London International, among others.

    Walczak has over 20 years of industry experience, and has applied creative problem solving techniques to the business challenges of some of the country’s biggest brands including Interac, Corona, Cineplex Entertainment, ING Direct (now Tangerine), Kraft Foods, Coca-Cola and ParticipACTION.

    Tags:Shane OgilvieThe GardenZulo Alpha Kilo



    A Closer Look At Proposed Measures Designed To Curb Google’s Search Monopoly

    Thursday, November 21, 2024

    U.S. regulators are proposing aggressive measures to restore competition to the online search market after a federal judge ruled Google maintained an illegal monopoly for the last decade.

    The sweeping set of recommendations filed late Wednesday by the U.S. Department of Justice could radically alter Google's business, including possibly spinning off the Chrome web browser and syndicating its search data to competitors. Even if the courts adopt the blueprint, Google isn't likely to make any significant changes until 2026 at the earliest, because of the legal system's slow-moving wheels.

    Here's what it all means:

    What is the Justice Department's goal?
    Federal prosecutors are cracking down on Google in a case originally filed during near the end of then-President Donald Trump's first term. Officials say the main goal of these proposals is to get Google to stop leveraging its dominant search engine to illegally squelch competition and stifle innovation.

    "The playing field is not level because of Google's conduct, and Google's quality reflects the ill-gotten gains of an advantage illegally acquired," the Justice Department asserted in its recommendations. "The remedy must close this gap and deprive Google of these advantages."

    Not surprisingly, Google sees things much differently. The Justice Department's "wildly overbroad proposal goes miles beyond the Court's decision," Kent Walker, Google's chief legal officer, asserted in a blog post. "It would break a range of Google products — even beyond search — that people love and find helpful in their everyday lives."

    It's still possible that the Justice Department could ease off on its attempts to break up Google, especially if President-elect Donald Trump... Read More

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