The National Association of Broadcasters (NAB) will present the new NAB Digital Leadership Award at the 2015 NAB Show. The award will be presented to an individual at a broadcast station, group or network who has had a significant role in transforming a traditional broadcast business to succeed on digital media platforms in a measurable way. Consideration will be given to use of technology, mobile applications, social media, and/or web-based information management and marketing.
The honoree will be recognized at the 2015 NAB Show Technology Luncheon in Las Vegas on April 15. NAB is currently accepting nominations for the first NAB Digital Leadership Award through March 5. For more information on eligibility and to nominate an individual for the award, click here.
NAB Show will also feature expanded conference programing within the Broadcast Management Conference and Broadcast Engineering Conference designed for general managers and principal digital managers of stations and groups who have major responsibility for developing content and/or generating digital revenue.
The new “Digital Exchange Strategies for Television” workshop (formerly “Digital Think Tank” for television) will take place April 14 – 15. This two-day workshop covers issues of importance to TV managers who are moving their operations into the digital space. High level presentations will include the value of digital partnerships, social strategies, and multiplatform monetization ideas, including TV Everywhere. The workshop will also focus on the use of aerial robotics in broadcast, cybersecurity and programmatic options.
Eleanor Adds Director Candice Vernon To Its Roster For Spots and Branded Content
Director Candice Vernon has joined production house Eleanor for U.S. representation spanning commercials and branded content. She has already wrapped several jobs at Eleanor, which waited to announce her until they had a body of work together.
Via Eleanor, Vernon made history as the first Black director on a Febreze commercial. The “Small Spaces” campaign marks a major departure from Febreze’s typical blue-and-white world. The home of the “Revolving Door” commercial is a beautiful array of bold sunset hues, African prints, and African art.
Vernon said, “I asked myself, what feels right to me? What feels new? I wanted to bring an essence of not just Black Americans but the full diaspora. I wanted to make a statement that we’re not a monolith.”
Following the success of the “Small Spaces” campaign, Febreze brought Vernon back for a comedy-infused trifecta exploring the hilarious situations that call for an air freshening hero.
Febreze Brand VP Angelica Matthews said, “About two years ago, we realized the consumers that were the most loyal to Febreze were the African American consumers. And the more we learned, the more we realized the richness that we were really missing. So we said we have to go beyond just Black casting, we need to get Black directors that truly understand the culture that truly understand how to bring authentic performances out on screen. We really looked around the industry and noticed there’s actually a shortage of African American directors who have experience doing commercials. When we all saw Candice’s reel, we could all tell the passion for the craft, passion for really trying to help us from where we are to where we’re trying to go.”
Vernon brings a unique lens to... Read More