Armando Turco, BBH NY’s head of account management, has been promoted to BBH North America head of talent, a newly created position. A BBH veteran of 8 years, Turco was chosen for the role not only for his longtime immersion in the agency’s culture, but also for the perspective he brings as a seasoned agency leader, who understands how to assemble, develop and lead successful teams to achieve their best work and drive a client’s business.
Turco’s responsibilities overseeing all of talent management will not only include operations and recruitment, but also career development, education and culture enrichment. He will report directly to Pat Lafferty, CEO, BBH North America. “Cultivating and championing our talent has always been a priority at BBH. We truly believe that hiring and developing the most amazing, smart, creative, all-around good people is critical to our ongoing success. In the wake of an incredible growth year both creatively and fiscally, increased emphasis on people and leader development was an essential next step,” said Lafferty. “Armando takes so much pride in the BBH brand and has an intimate understanding of the culture here. He truly knows what it takes for a person to thrive and succeed as a ‘black sheep,’ so selecting him for this role was a natural choice.”
During Turco’s tenure, he has amassed diverse experiences with clients like Sony PlayStation, Unilever (Axe), LG, Sprite, Johnnie Walker, Baileys and Miller Lite.
Succeeding Turco as BBH NY head of account management will be Torrey La Grange, current global business director at BBH New York since 2013. During her tenure, she has worked on BBH clients Axe, Vaseline, and Robinson’s Fruit Shoot. La Grange held previous positions with such shops as Tangerine, JWT, Saatchi & Saatchi, and Publicis.
