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    Niklas Lilja named Innovation Lead at enso

    By SHOOTUpdated:No Comments1652 Views
    LOS ANGELES --

    Creative agency enso, an L.A.-based shop which helps brands like Google align business success with social impact, has appointed Niklas Lilja as innovation lead, a newly created position. In this role, Lilja leads the development of solution-agnostic innovation across all of enso’s clients, including Google Fiber and Google Get Your Business Online, to create maximum impact, engagement and utility. He works closely with the agency’s creative, activation, digital and account teams to lead and identify growth opportunities for prospective and existing clients.

    Prior to joining enso, Lilja served as the director of innovation and creative director at Goodby Silverstein & Partners San Francisco, where his work included the launch of the Chevy Sonic, Chevy Game Time, GE’s “Plug into the Smart Grid,” Yahoo! Bus Stop Derby, “Summit on the Summit” for HP and “Birding the Net” for the National Audubon Society. Previously, he worked at 180Amsterdam on global integrated campaigns for adidas, adidas originals, Amstel, Glenfiddich, BMW and Sony. Lilja started his advertising career in 1998 at SEK in Helsinki, the global lead agency of Nokia. His work has been recognized in major award shows, including garnering eight Cannes Lions and two Gold Effies.

    At enso, Lilja will work closely with Kirk Souder, co-founder and creative lead.

    Tags:ensoNiklas Lilja



    A Closer Look At Proposed Measures Designed To Curb Google’s Search Monopoly

    Thursday, November 21, 2024

    U.S. regulators are proposing aggressive measures to restore competition to the online search market after a federal judge ruled Google maintained an illegal monopoly for the last decade.

    The sweeping set of recommendations filed late Wednesday by the U.S. Department of Justice could radically alter Google's business, including possibly spinning off the Chrome web browser and syndicating its search data to competitors. Even if the courts adopt the blueprint, Google isn't likely to make any significant changes until 2026 at the earliest, because of the legal system's slow-moving wheels.

    Here's what it all means:

    What is the Justice Department's goal?
    Federal prosecutors are cracking down on Google in a case originally filed during near the end of then-President Donald Trump's first term. Officials say the main goal of these proposals is to get Google to stop leveraging its dominant search engine to illegally squelch competition and stifle innovation.

    "The playing field is not level because of Google's conduct, and Google's quality reflects the ill-gotten gains of an advantage illegally acquired," the Justice Department asserted in its recommendations. "The remedy must close this gap and deprive Google of these advantages."

    Not surprisingly, Google sees things much differently. The Justice Department's "wildly overbroad proposal goes miles beyond the Court's decision," Kent Walker, Google's chief legal officer, asserted in a blog post. "It would break a range of Google products — even beyond search — that people love and find helpful in their everyday lives."

    It's still possible that the Justice Department could ease off on its attempts to break up Google, especially if President-elect Donald Trump... Read More

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