At NAMM (National Association of Music Merchants) 2015, Avid introduces a free version of Pro Tools, flexible licensing, cloud collaboration, new marketplace services, and cloud publishing to help audio professionals create, collaborate, and distribute music as part of a global ecosystem. Enabled by the Avid MediaCentral Platform, these audio innovations bring together artists, technology vendors, media organizations, and publishers onto one unified platform so they can create, collaborate, and distribute music and audio content more powerfully, efficiently, and profitably.
“The goal of Avid Everywhere is to provide a common platform where everyone—from aspiring pros to established artists and professionals—can come together and create their best work,” stated Louis Hernandez, Jr., chairman, president and CEO of Avid.
Opening music production to everyone, Avid introduced Pro Tools | First, offering artists, audio enthusiasts, and aspiring pros access to many of the same music creation tools used by top professionals and facilities—at no cost. Simple enough for beginners to learn, yet sophisticated enough for the experienced musician, Pro Tools | First enables everyone to experience the digital audio workstation so they can turn their musical ideas into fully realized, professional productions that stand out from the crowd.
Avid also announced Pro Tools 12 giving professionals more choice over how they purchase and deploy their tools, collaborate with others, and get more exposure for their work. Customers can now subscribe for as little as $29.99 per month, or buy Pro Tools software outright. With these new options, users can stay current with future software updates and innovations as soon as they are released via the cloud, at no additional charge.
Avid Cloud Collaboration, initially to be accessed by Pro Tools users with others to follow, is a groundbreaking set of collaboration capabilities that enable artists to compose, record, edit, and mix sessions working with other Pro Tools users in the cloud, as if they are all together in the same studio.
The Avid Marketplace allows Pro Tools users to engage in a community of artists, acquire new plug-ins and apps as they need them, easily store their work securely in the cloud, and post their finished assets or Pro Tools session files for others to license in their productions.
Underscoring Avid’s commitment to the music notation market, Sibelius | Cloud Publishing is a groundbreaking new publishing technology that revolutionizes the way sheet music scores are sold online. With a Sibelius | Cloud Publishing-enabled site, publishers can allow customers to view, play, transpose, print, and purchase scores using any current web browser or mobile device, including Android, iOS, and Linux.
The Many Hires Jeremiah Wassom As Group Creative Director
Independent agency The Many has added Jeremiah Wassom as group creative director.
Wassom most recently worked a decade at Deutsch LA where, as SVP/creative director, he led the Taco Bell account and won new business for the agency. His agency past also includes AKQA and TBWAChiatDay. His creative work has touched the QSR, video games, automotive, fashion, and culture brand sectors. He also served eight years with the United States Marine Corps.
“Throughout his career, Jeremiah has helmed work that has not only made me personally jealous but has consistently pushed brands to show up in memorable and innovative ways,” said Josh Paialii, head of creative at The Many. “One look at his body of work and you will see his passion for storytelling and craft has raised the bar for entire categories, driving participation with many brands’ most loyal fans. Beyond being a world-class creative director and maker, Wassom is a proven team player and strategic thought leader. He’ll be a great addition to the leadership team at The Many working across all accounts. His role will be immediately felt as he guides and supports each of the creative leads in the department.”
A 20-year creative with agency, brand, and freelance experience, Wassom has forged a creative approach which focuses on crafting engaging connections rather than simply make ads. He sees the need for advertising to mean more, not simply do more.
The Many believes that true business growth is made possible by harnessing the power of participation and partners with brands to forge deeper connections with consumers, cultivate trust and loyalty, and maximize marketing spend and execution. The agency is built around a flexible model that offers a suite of capabilities, including... Read More