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    Brad Edelstein joins ClickFire Media as EP, business development

    By SHOOTUpdated:No Comments791 Views
    NEW YORK --

    Brad Edelstein has been named executive producer, business development for Click 3X’s interactive arm, ClickFire Media. Edelstein will be charged with driving digital business development and will play a key role in setting the direction of ClickFire Media’s digital work.

    The hire marks Edelstein’s return to Click 3X as he previously worked with the company in the sales and business development department. Since then he’s watched Click 3X grow from a small group to more than 80 diverse and talented creatives, directors, artists and technologists, bringing their skills to Click 3X’s various divisions.

    Edelstein re-joins Click 3X from Stinkdigital where he served as director of business development for the U.S, focusing on interactive. Prior to that, Edelstein worked at East Pleasant Pictures as executive producer. Earlier in his career he worked at an integrated production company called Mohawk Digital, formally known as InTheMo Interactive, a social startup that worked with advertising agencies and brands.

    “Click 3X is one of the very few companies today that excels so well in the integrated space. I think this is mainly due to their ability to produce every piece of a campaign, regardless of it being broadcast or digital, without having to rely on, or tap into third parties. This makes for a cohesive, seamless and air tight production and client experience,” said Edelstein.

    ClickFire Media’s recent projects include an interactive experience for Skippy Peanut Butter; a digital campaign for Wendy’s; and the creation of SMASHION!, a mobile app for fashion network, VFILES, for which ClickFire Media did all of the development and design for the cross-platform game.
     

    Tags:Click 3XClickFire Media



    A Closer Look At Proposed Measures Designed To Curb Google’s Search Monopoly

    Thursday, November 21, 2024

    U.S. regulators are proposing aggressive measures to restore competition to the online search market after a federal judge ruled Google maintained an illegal monopoly for the last decade.

    The sweeping set of recommendations filed late Wednesday by the U.S. Department of Justice could radically alter Google's business, including possibly spinning off the Chrome web browser and syndicating its search data to competitors. Even if the courts adopt the blueprint, Google isn't likely to make any significant changes until 2026 at the earliest, because of the legal system's slow-moving wheels.

    Here's what it all means:

    What is the Justice Department's goal?
    Federal prosecutors are cracking down on Google in a case originally filed during near the end of then-President Donald Trump's first term. Officials say the main goal of these proposals is to get Google to stop leveraging its dominant search engine to illegally squelch competition and stifle innovation.

    "The playing field is not level because of Google's conduct, and Google's quality reflects the ill-gotten gains of an advantage illegally acquired," the Justice Department asserted in its recommendations. "The remedy must close this gap and deprive Google of these advantages."

    Not surprisingly, Google sees things much differently. The Justice Department's "wildly overbroad proposal goes miles beyond the Court's decision," Kent Walker, Google's chief legal officer, asserted in a blog post. "It would break a range of Google products — even beyond search — that people love and find helpful in their everyday lives."

    It's still possible that the Justice Department could ease off on its attempts to break up Google, especially if President-elect Donald Trump... Read More

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