CLIENT
Simon Malls/Simon Gift Card.
PRODUCTION CO.
Velocity Afrika, Johannesburg, and Velocity@Crossroads, bicoastal and Chicago.
Sergio, director; Tom Van Schaik, DP; Barry Munchick, executive producer, Velocity Afrika; Michael Fekete, executive producer, Velocity@Crossroads; Melina McDonald, producer; Naobi Noissette, art director. Shot on location in Pretoria, South Africa.
AGENCY
Fallon/Intersect, Minneapolis.
Mike Murray, creative director/art director; Mark Wirt, copywriter; Selannie Tyc, producer.
EDITORIAL
Crew Cuts, New York.
Chuck Willis, editor; Rosie DiMarzo, assistant editor.
POST/VISUAL EFFECTS
Hi-Wire, Minneapolis.
Oscar Oboza, colorist; Rich Haesemeyer, Inferno artist; Tammy Kimbler Weber, executive producer.
MXFX Equipment Rentals, Westlake, South Africa.
Max Poolman, special effects supervisor; WP Meuwesen, Corrie Otto, Mike Ngaba and Shayne Dumsday, special effects assistants.
AUDIO POST
Brahmstedt White Noise, Minneapolis.
Carl White, mixer.
MUSIC
Amber Music, London.
Colin Smith and Simon Elms, composers; Cliff Wilson, producer.
SOUND DESIGN
Brahmstedt White Noise.
Carl White, sound designer.
THE SPOT
"Thank You Very Much" (:30) features a musical-style production wherein an Ebenezer Scrooge character gives Simon Malls gift cards out to people on the snowy streets. The cast members dance and sing, "Thank you very much!" as they use the cards to scrape frost off windows, shave and spread butter on bread. Finally, at the crescendo of the song, one man asks, "What’s a gift card?," as another queries, "What’s a mall?"
Spot broke Nov. 17.